Principles of Design How to create visually-pleasing designs and capture the viewers’ attention.

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Presentation transcript:

Principles of Design How to create visually-pleasing designs and capture the viewers’ attention.

Definition: The ways an artist or designer use the elements of art. Principles of Design Definition: The ways an artist or designer use the elements of art.

BALANCE Arrangement of elements in an artwork, ensuring that the visual weight is pleasing to the eye. Symmetrical Balance Mirror image More formal Can be static and often too expected

BALANCE Asymmetrical Not a mirror image Off-center focal point Less formal Often causes more visual movement

What Type of BALANCE?

What Type of BALANCE?

What Type of BALANCE?

Using the elements in a way to create a focal point.

What elements create emphasis in this interior design?

Unity Using the elements in a similar way, throughout the artwork. Unity of Color Unity of Shape

Unity of what element in this ad? Unity of Color

Unity of what elements in this Robot Design? Unity of Color

Variety Varying the elements to create complexity and excitement. Unity of Color Variety of Shape, Line, Color, and Value

Variety of what Elements in this Video Game Design? Unity of Color

Rhythm Repeating an element to unify the artwork Rhythm Repeating an element to unify the artwork. Some variation may take place, just as in musical rhythm. Unity of Color Rhythm of Line, Form, Shape, Texture, and Color

Rhythm of what elements?

Rhythm of what elements?

Pattern Repeating an element to unify the artwork Pattern Repeating an element to unify the artwork. The order does not vary like it can in rhythm. Unity of Color Linear Pattern of Shape and Color

Pattern Repeating an element to unify the artwork Pattern Repeating an element to unify the artwork. The order does not vary like it can in rhythm. Unity of Color Radial Pattern of Shape and Color

What kind of Pattern in this rim design?

What kind of Pattern in this architectural design?

Movement Creating a visual flow throughout the artwork, often with line. Movement with Line

What causes visual Movement? (even though the car is not moving here)

Proportion The comparison of size between shapes and/or forms. Shape is OUT of Proportion

Proportion Is the form of this video game character in or out of proportion?

Gradation A slow, gradual change in value, usually used in shadows to create depth. Gradation of Value

How is Gradation used in this solid works design?

Contrast A dramatic difference between light and dark values. Contrast of Value

Contrast Can also refer to a dramatic difference between colors, such as complementary colors. Contrast of Color & Value

Contrast How is contrast used in this classic car design?

Use the Elements & Principles In Complex Ways to Create your Own, Unique Masterpiece!

How are the principles used in this game App home screen?