POLITICAL COMMUNICATION: THE JUNCKER COMMISSION

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Presentation transcript:

POLITICAL COMMUNICATION: THE JUNCKER COMMISSION Deputy Chief Spokeswoman Mina Andreeva DG Assistants’ meeting, Brussels, 21 September 2018

POLITICAL COMMUNICATION IN THE JUNCKER COMMISSION Communication policy of the Juncker Commission POLITICAL COMMUNICATION IN THE JUNCKER COMMISSION 10 political priorities: a sharper focus One institution, one voice Speaking more on the big picture, where the EU matters Commissioners are the best spokespeople we have

FOCUS + IMPACT - 47% + 133% + 155% Press releases 2014 1,293 2017 685 Communicating Europe: The Juncker Commission Press releases 2014 1,293 2017 685 - 47% Average page views 2014 10,300 2017 24,000 + 133% Midday press briefings 2014 21 hours used by 120 TV Channels to produce 6.500 TV Reports 2017 52 hours used by 190 TV Channels to produce 16.575 TV Reports + 155%

PRESIDENT SPEAKS, MESSAGES AMPLIFIED AND MULTIPLIED Communication policy of the Juncker Commission PRESIDENT SPEAKS, MESSAGES AMPLIFIED AND MULTIPLIED

The Hour of European Sovereignty

Selling policy on the ground Getting out of the bubble Communication policy of the Juncker Commission WHAT WORKED Selling policy on the ground Getting out of the bubble

Keep it simple, keep repeating it Use common documentation and figures WHAT WORKED Communication policy of the Juncker Commission Keep it simple, keep repeating it Use common documentation and figures

WHAT WORKED Communication policy of the Juncker Commission 25 October 2016 - Juncker pushes through "New Eco-design rules"

Communicating Europe: The Juncker Commission EU as positive story

Communicating Europe: The Juncker Commission EU as positive story

Communicating Europe: The Juncker Commission EU as a positive story

LINK TO CITIZENS' CONCERNS AND BENEFITS Communicating Europe: The Juncker Commission LINK TO CITIZENS' CONCERNS AND BENEFITS

Communicating Europe: The Juncker Commission More Emotion

Let others speak for you Communicating Europe: The Juncker Commission Let others speak for you

Communication policy of the Juncker Commission

ENGANGING WITH CITIZENS Communication policy of the Juncker Commission ENGANGING WITH CITIZENS Social Media channels 1200 Citizen's Dialogues Example: Future of Europe debates

ENGANGING WITH CITIZENS Communication policy of the Juncker Commission ENGANGING WITH CITIZENS Social Media channels Citizen's Dialogues Example: Future of Europe debate: Internal communication

COMMUNICATION CHALLENGES Communication policy of the Juncker Commission 2019 ELECTIONS: COMMUNICATION CHALLENGES Reform of the EMU Secure our borders Overhaul our asylum system Our proposal for the Union's future multiannual budget Reignite democratic debate – election package Deal with the rise of populism Combat Fake news

Thank you for your attention!

A WEEK IN THE SPOKESPERSON'S SERVICE