Editors’ Efforts in Grabbing more Readers Raya Fitraharyani Gramedia Pustaka Utama INDONESIA

Introduction Social media platform Editor in social media Gramedia’s platform

INTRODUCTION OF PT GRAMEDIA PUSTAKA UTAMA Founded by Jakob Oetama and PK Ojong in 1963 Founded in 1974 We are General publisher that publish Children’s books, Juvenile/teenage books, fiction, nonfiction, entertainment and cooking. Annually we publish circa 2,000 titles, 60% of which are translations from many languages and countries. We have also sold copyrights abroad. Become the largest publishing company in Indonesia, which chain of books store nation wide (114 stores in Indonesia)

THE INDONESIAN BOOK MARKET

Fact of Books sales in Indonesia Total market share in Indonesia is around Rp14,1Trillion per year. Indonesian government purchase 60% of it for education. Gramedia books store is the only big book store hold 61% marked share. Gramedia receives around 24.000 titles (2014), 10% of them, are imported books and 5% are school books. In average book are printed as many as 3000 copies/title. Only 3% reaches 15.000 copies. Kumparan(Apr/2017)

Gramedia’s Journey in Social Network Era 2008 FB: GramediaPublisher 265K Friend 2012 Youtube: GramediaBooks 763 Subscriber 2009 Twitter @bukugpu 380K follower 2014 Wattpad: Gramedia 13.4K follower 2013 GWP.ID 25K user 2014 IG @bukugpu 94.5K follower 2018 Keep on updating the latest technology and focus on GWP

MULTI-TASK EDITOR Writer Reader EDITOR Movie maker Marketing Production EDITOR Movie maker Marketing

EDITOR IN SOCIAL MEDIA Editors engage with readers/followers in their own way. Recommending a book, but not hard selling Updating , involving, and discussing the readers on the production process of books

It’s another example Of involving in production process

Editors try out the recipes and prove that they are easy and tasty Editors recommend recipes into their social circle Editors interact with writers and followers Viral

WRITERS ARE THE MOST LOYAL READERS LOYAL READERS ARE POTENTIAL WRITERS

GRAMEDIA’S WRITERS-READERS COMMUNITY PLATFORM Inspired by Wattpad Managed by Gramedia editors Writers post story/manuscript and get feedback from readers including editors Readers can read story for free and may learn different writing technique The process above becomes online and offline community Up to today, we had 3 writing competition in different venues, and we have published 30++ books from GWP

offline reader gathering Create an offline community with writing class From Youtuber fans to offline reader gathering

We visit several cities to conduct writing classes to look for potential writers from GWP community.

The relation between editors, writers and readers is far more important than number of followers. We have to maintain all social media platforms or online networks and bring them into offline community and bring them back again into online. This process online-offline-online goes on and on. In the future, we continue with all media that we have and, keep on updating with the latest technology. And we focus on developing GWP.

TERIMA KASIH!