Getting to your win

B2B buyer’s journey 70% Of decision-making process occurs before B2B buyer talks to a sales rep Source: 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data

What’s your pain point?

What’s your pain point? Incomplete Info On Prospects 1 2 Incomplete Info On Prospects Not Enough Prospects 3 4 Not Knowing How My Market Has Changed Note: Can we click-through on each of the four icons to reveal the subsequent pages that follow? Missing Out On Sales

Incomplete Info On Prospects 1 Equipment data New vs. used Helps guide sales strategy

Incomplete Info On Prospects 1 Top vehicle brands New targeting possibilities

Incomplete Info On Prospects 1 Violations data: Preventative or outsourced maintenance sales

of B2B decision-makers think sales reps Incomplete Info On Prospects 82% of B2B decision-makers think sales reps are underprepared. Note: Can we click-through on each of the four icons to reveal the subsequent pages that follow? Source: Biznology

Not Enough Prospects 2 ”RigDig showed us we don’t know everyone. Within the first month of using RigDig, we closed 4 new truck deals from a fleet that had recently moved to our area.” - Ben H. (Dealer)

Not Enough Prospects 2 ”We’ve used other prospect lists and databases, but RigDig is by far the most accurate, effective and easy-to-use tool out there…our effectiveness has been increased dramatically.” - Jacob N. (Dealer)

Four cold call attempts needed in 2007 Not Enough Prospects Four cold call attempts needed in 2007 to reach a prospect vs. eight calls today Note: Can we click-through on each of the four icons to reveal the subsequent pages that follow? Source: TelNet & Ovation Sales Group.

Not Knowing How My Market Has Changed 3 “We’ve been leveraging RigDig for territory analysis and to better understand new market segments. In less than one year, our sales team has closed over 300 accounts thanks to RigDig’s data.” - Jane (Aftermarket)

Not Knowing How My Market Has Changed 91% of marketers said they segment data to better target and engage B2B audiences. Note: Can we click-through on each of the four icons to reveal the subsequent pages that follow? Source: Emarketer

Missing Out On Sales 4 RigDig Priority Prospects: Matches your website traffic to Prospect Profiles Lead scores by propensity to buy Sales armed with prospects’ equipment needs, with a focus on likely buyers Randall-Reilly

Missing Out On Sales 4 Client Success Manager: Introduces you to Priority Prospects Advises and troubleshoots

50% of sales go to the first sales person to contact the prospect. B2B buyer’s journey Of decision-making process occurs before B2B buyer talks to a sales rep 70% 50% of sales go to the first sales person to contact the prospect. 50% Sources: 1) 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data, 2) Ovations Sales Group

How do we build our audiences?

How do we build our RigDig audiences? ... with DATA Firmographic Data Audience Built by Data

VS General Fleet Target Your Specific Fleet Target 5+ Fleet The Power of Data in Digital Marketing | 2018 Fleet Struggles with Lighting Violations State of Indiana 500+ Trucks 5+ Average Age of Truck 5+ Years Your Specific Fleet Target General Fleet Target VS

Audience built by data Customize Your Audience By: Fleet Size Equipment Age Equipment Owned Violations Location Type of Haul Miles Driven Online Behavior More

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Our data services provide insights to target key prospects and measure the results of your campaign. Our digital marketing services are powered by our data so you reach the right prospects at the right time. Our industry-leading media and events give you insider knowledge and branding power.

Who is your target audience?

Prospect Relationship Management In beta, currently at no-charge Record/track prospecting activity: Activity timeline Reminders Follow-ups