Productizing TRUST in an untrusting world Andria Godfrey G.M. Destination Analytics
‘No longer do consumers need to do their own background research to find what they are looking for. Instead, brands come to us.' –Harvard Business Review
But wait…the tourism industry needs all these details….
Opportunity cost of distrust is too high
Key components of productizing trust Collaborative values Reliability Transparency
The Future of TRUST Artificial Intelligence Predictive Analytics Addressable Advertising
GM, Destination Analytics Thank you GM, Destination Analytics Andria.godfrey@adara.com Andria N. Godfrey