6.8m NEWS FOLLOWERS SUPER NEWS FOLLOWERS 22.9m NEWS & CURRENT AFFAIRS

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Presentation transcript:

6.8m NEWS FOLLOWERS SUPER NEWS FOLLOWERS 22.9m NEWS & CURRENT AFFAIRS MARKET SIZE NEWS & CURRENT AFFAIRS SEGMENTATION 44.3% 13.1% % OF GB POP Source: GB TGI 2016 Base: All Adults 15+

NEWS FOLLOWERS SUPER NEWS FOLLOWERS AGREE WITH 2/6 STATMENTS Magazines Very Interested in: -News & Current Affairs Newspapers Word of Mouth Have a large amount of knowledge about: Internet Regularly visit sites on: Television Programme Types: Radio NEWS FOLLOWERS AGREE WITH 4/6 STATMENTS SUPER NEWS FOLLOWERS Source: GB TGI 2016

Source: GB TGI 2016 Base: All Adults 15+

MEDIA CONSUMPTION Newspapers Radio Magazines Cinema Television Outdoor Media MNQ 1: Heaviest 20% of each media (excl. cinema) Source: GB TGI 2016 Base: All Adults 15+

TOP MAGAZINES – By index NEWS FOLLOWERS SUPER NEWS FOLLOWERS The Week 187 Private Eye 180 The Garden 174 Golf World 168 BBC History 165 Big Issue 165 New Scientist 165 Mojo 164 BBC Focus 163 Livingetc 161 Private Eye 365 Autocar 271 Viz 267 Q 258 Golf World 254 The Week 246 The Garden 246 New Scientist 241 Todays Golfer 240 Country Life 238 Source: GB TGI 2016 Base: All Adults 15+

131 119 137 158 136 178 NEWS FOLLOWERS SUPER NEWS FOLLOWERS HEAVY HOLIDAY & TRAVEL SPENDERS HEAVY TABLET COMPUTER SPENDERS HEAVY JEWELLERY SPENDERS 131 119 137 NEWS FOLLOWERS 158 136 178 SUPER NEWS FOLLOWERS INDEX Base: All Adults 15+ Source: GB TGI 2016

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