Estonian alcohol policy, Update 12.03.2018 ASA EG meeting, 12.03, Moscow Triinu Täht Ministry of Social Affairs of Estonia

Alcohol excise rates – government’s favoured measure

Quantities of beer and vodka for average net monthly wage 2006-2016 * Estonian Institute of Economic Research

Excise duty rates until 2020 Product Unit 2016 +5% → +10% → +15% 2017.02 +10% 2017 01.07 2018.02 2019 2020 Beer 1% alcohol in hectolitre 8,30 9,13 +70% 15,52 +10%→ +17,65%→ +9% 16,92 18,61 20,47 Wine and fermented beverage (up to 6%) Hectolitre 48,55 53,41 +45% 77,44 +17,89%→ 84,41 92,85 102,14 (above 6%) 111,98 123,18 +20% 147,82 177,38 212,86 Intermediate product 239,12 263,03 289,33 318,26 350,09 Other alcohol 21,72 23,89 +5% 25,08 27,59 30,35

Vodka excise duty rate has increased ca 2,5 times since 2006

Beer excise duty rate has increased ca 4,5 times since 2006

Average retail price of 40% vodka (€/liter)* * Estonian Institute of Economic Research

Average retail price of 4,7% beer (€/liter)* * Estonian Institute of Economic Research

It is all worth it… Mortalityt decreases – mortality due to diseases directly caused by alcohol has reduced 10,6% for men and 13,7% for women Morbidity decreases – morbidity from diseases directly caused by alcohol decreased by 3% Crimes committed while intoxicated have decreased – 2016 - 3905 kuritegu, 2017. - 3145 Traffic accidents caused bu intoxicated drivers have decreased - 2016. - 552 accidents of which 165 resulted with injuries or death, 2017. 511 accidents of which 155 resulted with injuries or deaths

Changes in Alcohol Act All alcoholic drinks must be separated from other products in stores The display of alcoholic beverages may not be in an eye-catching way No degustation in retail shops Municipalities can regulate on-sale hours (off-sale hours are already regulated by the state) Mystery shopping to discover sales to minors Mystery shopping to discover illegal alcohol sale Fines will be increased

Changes in Advertising Act Advertisement of alcoholic beverages can contain only the name of the drink, the type of the drink, the name of the producer, the brand, the state and the region of origin, the content of ethanol, the image of the sale package of the beverage, the description of the characteristics of the beverage (colour, taste, aroma) and the serving The TV add cannot contain any image of a living creature or animation objects, indicate positive impact of alcohol, tell stories, describe positiive atmosphere etc All outdoor advertising would be banned Alcohol advert watershed would be moved from 9pm to 10pm The mandatory size for health warnings in printed media (20%)

Changes in Advertising Act (2) Alcohol advertisement in social media will be banned except on the site/account of alcohol producer or retailer The alcohol producer or retailer cannot produce the content aimed to be shared by users or use the consumer produced content in/as advertisement All kinds of consumer games are prohibited