Rotary’s US$200M Challenge

Background November 2007: US$100 Million Grant from The Bill and Melinda Gates Foundation January 2009: Additional $255 Million Grant given to Rotary from the Gates Foundation In November 2007 , The Bill and Melinda Gates Foundation awarded The Rotary Foundation a US$100 million challenge grant. In January 2009, the Gates Foundation awarded The Rotary Foundation an additional US$255 million for a grand total of US$355 million. Rotary is required to provide matching funds of $200 million by 30 June 2012. These grants are the largest ever given to a volunteer service organization and are a tremendous validation of the approach and success of our PolioPlus Program.

Over 2 billion children immunized Past polio campaigns 1986-88: US$247 million April 2002- June 2005: US$135 million December 2007- June 2012: US$200 million In the two prior fundraising campaigns to help eradicate polio, clubs and districts exceeded contribution goals. Asked to raise US $120 million from 1986 to 1988, we raised $247 million. When the 2002-2005 goal was $80 million, we raised $135 million. Over 2 billion children immunized

Volunteer Structure 42 Zone Challenge Coordinators Zone Fundraising Team RRFC’s Assistant RRFC’s ZCC’s District PolioPlus Chairs To help meet the Challenge, we have 42 Zone Challenge Coordinators who are assigned to Rotary staff to help coordinate their efforts. Zone Challenge Coordinators are Rotarians who are assigned to their individual part of the world to represent and coordinate fundraising in that region. All Regional Rotary Foundation Chairs’s and Asst.RRFC’s as well as District PolioPlus Chairs are involved in the campaign. There is also an official RI $200M Challenge Committee.

-US$147 million raised to date. Time Line -1 December 2007 to 30 June 2012 -US$147 million raised to date. We have from 1 December 2007 to 30 June 2012 to raise the US$ 200 Million match. To date, we have raised a total of US$138 million. (Please reference the website or the Challenge team at Rotary’s200MillionChallenge@rotary.org for the most up to date figure)

Rotary Clubs US$2,000 goal per year until 30 June 2012 Suggested 20% of DDF each year Target New Rotarians Since 1 July 2005: 150,000 new Rotarians 1,500 new Rotary clubs Clubs are being asked to set their own goal every year for the next three years with a minimum goal of US$2000 per year. Clubs are also encouraged to reach out to the public to secure contributions for Rotary’s US$200 Million Challenge. We do not want the Challenge to negatively affect our Annual Programs Fund and the growth we have seen in the Every Rotarian Every Year effort. Every club that contributes $2,000 more and every district that contributes 20% or more is recognized at the end of the Rotary year with a certificate of appreciation. New Rotarians are also encouraged to participate in their first polio campaign.

General Public gets involved in the Challenge End Polio Now newsletter www.rotary.org/endpolio Concert to End Polio with polio survivor, Itzhak Perlman Major league sports; Rotary night at the ballpark Illuminations The Rotary Foundation issues a bi-monthly newsletter about the success and progress of Rotary’s US$200M Challenge. You can sign up on-line to receive the electronic newsletter. We have developed a new giving website to make it simpler for the general public to give to Rotary’s US$200 Million Challenge. This website is included on all of our Public Service announcements and publications. The Concert to End Polio featuring Itzhak Perlman happened on December 2, 2009. The successes of this evening are many. While there were Rotarians among the 2,700 sold-out seats, many ticket holders were non-Rotarians. Because of the event’s success, there will be another Concert to End Polio happening in February of 2010 with the Chicago Symphony Orchestra We have established relationships with several Major and minor League sports teams to show our Public Service Announcements on their scoreboards and obtain partial proceeds from ticket sales to support the challenge. Last season was a huge success with over 15 major league baseball teams, two NFL teams, 1 NBA team and other minor league teams participating. A total of over US$70,000 was raised during these efforts. This year, we’re happy to announce that we’re again working with major and minor league teams, as well as our own Chicago Cubs. The Cubs Rotary night was on May 25 and there is an End Polio Now game with the Washington Nationals on August 25th. If you are interested in attending please contact Zone 33 leadership. For the second year in a row, Rotarians around the world have lit up iconic structures with the EPN graphic on Rotary’s birthday, Feb.23. These events have been a wonderful way for the general public and local communities to spread the word about Rotarians involvement in the eradication of polio. See highlights on www.rotary.org

Successful fundraisers Find a list of fundraisers that you can do at www.rotary.org Purple Pinky Project Raffle ‘a-thon’s Special event Movie night If you’re looking for ideas about how your club can reach out to the general public and promote Rotary’s $200M Challenge, visit our rotary.org site for ideas. Here is a sampling of what Rotarians around the world have done to raise money for the challenge. -Millions of children in polio-endemic countries know that a freshly marked purple pinkie means freedom from the disease. When members of your community make a small contribution to PolioPlus, have Rotarian volunteers mark their pinkies with the same dye used on National Immunization Days around the world. The purple pinkie will serve as a personal symbol of helping one child become free from polio forever. Learn more in the handbook provided by District 6940 (Florida, USA).  -Raffle off a car, a cruise or vacation, tickets to a local event and other donated items. -Host a walkathon, bikeathon, skiathon in your community. -Host a gala, dinner, festival, picnic, wine tasting, dance or sports competition to raise contributions -Coordinate a movie night with a local cinema in which proceeds can support The Challenge. Show a movie of your choice, with an introductory PSA about the Challenge, or show the Oscar-nominated documentary short, The Final Inch, which showcases the efforts of Rotarians in India to eradicate polio.

Spread the word Social Networking We have Social Networking pages on Facebook, Twitter and LinkedIn. Our text messaging campaign is a tool available exclusively in the US. This tool is geared towards the general public. Donors text POLIO to 90999 to make a one time donation of $5. Where appropriate, publicize it at your fundraisers or public events to make giving even easier.

The “Family of Rotary” gets involved Rotary Foundation Alumni Challenge Rotary Fellowships/Rotarian Action Groups to conduct fundraising events Rotary International Rotaractors and Interactors Also new to this campaign, we are asking that the Family of Rotary get involved in the Challenge. There are over 110,000 Rotary Foundation Alumni. We are requesting that they participate in Rotary’s US$200 Million Challenge. To date, Rotary Foundation Alumni have contributed over $250,000 to the challenge. Rotary Fellowships and Rotary Action Groups are invited to participate in the Challenge. To date we have received contributions from Wine Appreciation Fellowship, The Quilt Fellowship and Rotary on Stamps, just to name a few. If you are part of a fellowship, I would encourage you to think of a way your fellowship could be involved with the Challenge. To date, Fellowships have raised over US$95,000 for the challenge. Rotaract and Interact clubs are also asked to participate and contribute to the challenge. They can organize fundraising events independently or in conjunction with their sponsor clubs. To date, they have raised over US$100,000. (Contact the Challenge team for the latest fundraising figures.)

We are “This Close” to ending polio International notables participate in our This Close campaign. Rotary’s PR Department launched the “This Close” campaign. Polio-survivors, Archbishop Desmond Tutu, Dr. Jane Goodall, musician Itzhak Perlman and Golfer Jack Nicklaus have all participated in the campaign. Other locally known celebrities have also participated in the campaign, most notably in Africa. These ads are designed to not only appeal to the general public to raise funds for Rotary’s US$200M Challenge, but also to spread the word about Rotary International and the work they are doing to eradicate polio.

Wild Poliovirus Weekly Update Total Cases YTD 2010 YTD 2009 Globally 717 1165 in endemic countries 143 898 in non-endemic countries 574 267

Rotary’s US$200M Challenge District 7600 Results 13

Rotary’s US$200M Challenge ● 61 Clubs have given something ● 14 Clubs have given this year ● 2 Clubs have met their goal this year ● 5 Clubs have met the overall goal ● RC Suffolk has given $31,750 ● RC Western Henrico has given $12,465 14

Rotary’s US$200M Challenge 15