YouTube Enthusiasts’ Emotional Bond With TV Programming Inspires Much Further Engagement On Digital Platforms Before, During, And After The Program Airs.

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Presentation transcript:

YouTube Enthusiasts’ Emotional Bond With TV Programming Inspires Much Further Engagement On Digital Platforms Before, During, And After The Program Airs YouTube Enthusiasts Adults 18+ “% Always or Frequently” Follow Or 'Like' TV Programs/Characters/Actors On Facebook Or Instagram 64% / 29% 62% / 34% Go On Wikipedia To Learn More About A TV Show's Topic Or Actor/Character 57% / 25% Share, Post Or Tweet Video Clips / Content About A TV Program 54% / 24% Tweet About Or Read A Tweet About A TV Program Visit An Official Show Website 55% / 27% Adults 18+ YouTube Enthusiasts Source: VAB / Research Now “Program Engagement” Survey, April 2018. Q9: Please indicate how often you do the following. Respondents Answer = Always/Frequently. YouTube Enthusiasts = Respondents who watch original YouTube content 2x or more per month (375). Total Respondents=1,001. 1