Futuregoals – Leeds City Region’s careers campaign to highlight the three key growth sectors, the skills required across the region and the amazing opportunities available in the Leeds City Region.

Leeds City Region The largest economy in the Northern Powerhouse The largest economy in England after London and the South East Leeds City Region – Where is it? What does it look like?

We have 9 universities and 14 further education colleges Leeds City Region We have 9 universities and 14 further education colleges Leeds City Region economy alone is bigger than 9 European countries Over businesses are located here 126,000 Some facts about the Leeds City Region and the map to show it’s make-up

Bradford Where is this picture of ? CITY PARK FACTS: City Park, Bradford: The mirror pool is the largest urban water feature in the UK. It can be a cool, tranquil and misty space; a huge, reflective watery mirror, or a bubbling, squirting, popping and splashing fountain display. At night the mirror pool transforms into a magical illuminated light, laser and water display. City Park’s computer plays 100 fountains, lights, mist and water effects to create a spectacular watery laser light display. You can see how it all works beneath the street at: www.cityparkbradford.com

Bradford: Average weekly pay for full-time jobs in Bradford is £476 (source: Annual Survey of Hours and Earnings, 2017) Sectors with the greatest number of employees in Bradford: Retail – Morrisons, The Broadway Bradford Health and social care – NHS Bradford/Airedale Manufacturing – Morrisons, BASF, KONE, Radio Design, Seabrooks Education – Schools, Colleges and Universities (source: BRES, 2016) Average distance travelled to work in Bradford – 7.9 miles (national average 9.3 miles) (source: 2011 Census) 30% of people who live in Bradford work outside the district Bradford – some facts and figures about the local economy and labour market

FutureGoals To raise awareness about the demand for skills and jobs in our region, mostly in digital, engineering and manufacturing, and infrastructure (construction) To support you to make better informed choices about your future To help you learn more about the place you live, study and play Set context of the campaign: the campaign is based on research and feedback from young people, the reach will actually be in the region of 940,000 and will appear on bus stops within 500 metres of every secondary school in the region, poster pillars, delivered to every school, college, community centres, Job Centre Plus. The campaign will consist of 6 posters, postcards and a microsite featuring resources and videos.

Digital Sector poster and postcard designs

Write Your Future Digital Skills video

Write Your Future Did you know in the digital sector… The number of people employed in the region – 47,000 The number of unique jobs advertised in the last year – 41,000 The average salary (higher skilled digital jobs) - £40,000 (average in the region £21,000) To work in the digital sector you need technical skills such as programming language e.g. Java and website development, problem solving and creative Q. Does anyone know of a computer gaming company based in Leeds City Region? Q. Anyone play Worms or The Escapist? – These title are distributed by ‘Team 17’ based in Leeds. Q. Anyone heard of ‘Rockstar Games’? Q. Does anyone know where they started? A. right here in the Leeds City Region in 1997 and it is still the home of the company’s games development.

Write Your Future Some examples of companies in this sector in the Leeds City Region

The Creative and digital media page from the Shape Your Future Booklet

These are the poster and postcard designs for this sector

A key UK/EU plant/facility A STEM education centre BASF plc A major global company A key UK/EU plant/facility A STEM education centre Based here in Bradford Manufacturing video: BASF are a global business with a major UK chemicals base and STEM education centre based right here in Bradford

Make It Here Did you know in the manufacturing and engineering sector… The number of people employed in the region – 144,000 The number of unique jobs advertised in the last year – 16,000 The average salary (higher skilled jobs) - £32,000 (average in the region £21,000) To work in the engineering and manufacturing sector you need mechanical aptitude, decision making and problem solving skills FACTS: Bradford based Morrisons is the UK’s 2nd largest fresh food manufacturer, They produce all kinds of food from freshly baked bread and seafood to fresh produce, chilled foods and meat products. Morrisons have 16 of their own manufacturing sites; 4 of these are located within the Leeds City Region and 2 of these are located in Bradford. Morrison’s Leeds City Region based bakery produces 2.5 million loaves of bread and rolls each week for distribution to their UK stores. FACTS: KONE is one of the world’s leading manufacturers of Lifts, Escalators and people transit systems has a UK assembly plant based in Keighley. In 2020, the world will see the completion of its first 1,000 meter-plus building, the Jeddah Tower in Saudi Arabia. Through ground-breaking innovation KONE are developing products that are pushing the world’s skylines to new heights. Products assembled in Keighley are shipped for installation in some of the most spectacular buildings across the UK, Europe and the world.

Make It Here Jobs in the engineering and manufacturing sector: Mechanical Engineer Electrical Engineer Maintenance Technician Quality Technician  Production and Process Engineer Computer Aided Design (CAD) Automation Engineer Examples of jobs in the sector

It Starts Here Key projects in the engineering and manufacturing Over the next 5 years, £250million needs to be invested in Leeds City Region’s medical technology sector, resulting in lots of scientific engineering and manufacturing jobs The City Region will be the UK leader in Light Rail and High Speed Rail with the introduction of High Speed Rail 2 (HS2) with £5bn investment Q. Does anyone know what HS1 was? A. The channel tunnel!

The Advanced manufacturing and engineering page from the Shape Your Future Booklet

These are the poster and postcard designs for this sector

Go Construct Go Construct Video

Change the World Did you know in the construction and infrastructure sector… The number of people employed in the region – 62,000 The number of unique jobs advertised in the last year – 8,100 The average salary (higher skilled jobs) - £37,000 (average in the Region £21,000) To work in the Construction and Infrastructure sector you need skills including problem solving, good attention to detail and Computer Aided Design (CAD) Sector facts and figures

Change the World Jobs in the construction and infrastructure sector Quantity Surveyor Civil Engineer Construction Manager  Heritage Consultant Architect Interior Designer Electrical Installation Manager Examples of jobs in the sector

Change the World Key projects… Construction projects in Leeds City Region are worth over £13 billion (that's not including small projects and repair maintenance)  West Yorkshire Combined Authority are looking at building 3 new train stations Key projects in the Leeds City Region

The Construction Sector page from the Shape Your Future Booklet

Apprenticeships Did you know… Apprenticeships enable you to work and learn at the same time Opportunities span across a range of subject areas. ICT, engineering, manufacturing and construction – all demand areas in our region The average wage for apprentices is £170 per week in the UK. Some apprenticeship programmes have starting salaries of £18-20k The wage following an engineering apprenticeship in our region is £20k -£25k Apprenticeships an overview

Apprenticeships Did you know… Around 90% of young people stay in employment after completing their apprenticeship. Find our more… Take a look at apprenticeships case studies on offer at employers such as the NHS, Morrisons, Virgin Media and other apprenticeships through the Get in Go Far Website Apprenticeship opportunities – examples and where to look…

It’s all about skills Communication Organisational Writing Planning Team working   Time management Leadership Enterprise Transferable or life skills are needed in all types of jobs SKILLS! Transferable and life skills are useful for all jobs in all sectors

Want to find out more? Leeds City Region career learning the-lep.com/futuregoals About making careers choices inspiringyandh.co.uk About Apprenticeships getingofar.gov.uk About Higher Education gohigherwestyorks.ac.uk/start-your-journey/ Careers Find out more at these sites: