Communications on a Shoestring Doing it right with limited time and money Gigi Wirtz, Director of Communications Baltimore Community Foundation 1

GOALS What do you want people to KNOW? What do you want people to DO?

AUDIENCE WHO are they? WHERE are they?

RESOURCE INVENTORY Staff Budget Volunteers Relationships Existing vehicles Untapped talent

PRIORITIES 1 Key messages Regular communications Templates 2 3

CONSISTENCY and REPETITION . . . .

MAKE IT COUNT COUNT IT

DO IT WELL Consider your audience Use plain language Tell stories

RE-USE (adapt) and RECYCLE

FREEBIES

Communications on a Shoestring Doing it right with limited time and money Gigi Wirtz, Director of Communications Baltimore Community Foundation 11