Viewing Trends Overview October 2017 Viewing Trends Overview
Total Viewing-October 2017 Source: TAM Ireland Ltd / Nielsen TAM
Average Minutes viewed daily October 2017 Housekeepers with kids watch the highest amount of time shifted minutes with adults 35-54 the second highest. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
TV Viewing Live v Time shift Year on Year Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Weekly reach of TAM Ireland Commercial Channels Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
Commercial Impacts October 2017 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
Top 10 Advertisers October 2017 1: P&G 2: Sky 3: Eir 4: Unilever 05: Diageo 06: Vodafone Ireland 07: L’Oréal 08: Aldi 09: Virgin Media 10: An Post Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National