Advergaming Follow-up

Slides:

Advertisements

Similar presentations

Determining the correct price

Advertisements

Channels of Distribution

Chicago Paint & Coatings Association February 17, 2015.

1 Marketing Violent Entertainment to Children The FTC’s Reports on Self-Regulation and Industry Practices in the Motion Picture, Music Recording & Electronic.

Tracking a Moving Target An update on Tobacco Industry Marketing and Promotions.

Formula Funding For Fiscal Year 2012 and beyond. Budget Issues – Good News FY11 Budget includes 2.3% growth in state revenues. As of October 1, year-to-date.

“Why the Music Industry Hates Guitar Hero” Ryan Veerkamp Sergio Cirinas Neil Potter By Jeff Howe, Wired Magazine Article Link.

 Section A : TWO questions about each of the FIVE areas of exploration (2 + 4 marks):  Media Audiences & Products  Ownership, Control & Finance  Working.

ENTERTAINMENT SOFTWARE RATING BOARD MICHAELA JEFFREY FALL 2010.

What Is Technology? Technology is scientific knowledge used in practical ways in industry, for example in designing new machines. By: Samuel, Jaden and.

Chapter 7.6 Content Regulation. 2 History of Censorship Legal source of American speech protection is the 1791 First Amendment to the U.S. Constitution:

Gamer Generation: The Ill Effects of Violent Video Games on Today’s Youth Michelene Thompson.

Business Concept Summary Assignment Details Prepare a one-page Power Point slide of your idea that could be the basis of a business plan. Use bullet points.

Terms - Mobile Marketing

How to Survive in the Videogame Business By Brian Fargo CEO inXile Entertainment How to Survive in the Videogame Business By Brian Fargo CEO inXile Entertainment.

The Intersection of Hollywood Film and the Video Game Industry Randy Nichols Department of English Bentley University Twitter: r_j_nichols.

Entertainment Marketing Youtube is currently ranked 3 rd on alexa behind Google and facebook Average 26 million visitors Daily with 2 Billion views daily.

© 2014 Cengage Learning. All Rights Reserved. Learning Objective © 2014 Cengage Learning. All Rights Reserved. LO1 Analyze an income statement using vertical.

Modern technology. Video and computer games have made a large impact upon society’s youth.

1 AIDS and the U.S. Adult Film Industry Maria Salas Nov. 29, 2001.

1 Industrial Policies and U.S. State Economic Development Programs James Alm and David L. Sjoquist.

The Knowledge Economy Trap Professor Jonathan Taplin Director, USC Annenberg Innovation Lab.

EXAMPLE 6 Solve a rational equation given a function From 1995 through 2003, the annual sales S (in billions of dollars) of entertainment software can.

© 2012 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 9 Video Games.

The Video Game Industry Week 10. THE RISE OF THE VIDEO GAME INDUSTRY As with other industries there are three main themes associated with the video game.

Marcus Gollahon. –WASHINGTON - Playing violent video games like Halo, World of Warcraft or Mortal Kombat can increase a person's aggressive thoughts,

Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall 9-1.

Online vs. Retail Distribution. How Developers Get Paid: The Retail Market for Games  Laramée distinguishes between cost-based deals and royalty-based.

». What is ESRB? 2 The Entertainment Software Rating Board (ESRB) is a voluntary organization concerned with rating video games. The ESRB was founded.

Chapter 6Slide 1 Goals  Discuss other types of promotional activities  Explain the role of selling in a business  Determine how to meet customer needs.

© 2000 South-Western College Publishing Slide #1 Marketing Management 2nd Edition Chapter 12: Designing Effective Promotion and Advertising Strategies.

Music and entertainment By Jacob Stewart. Music Artist don’t produce their own music a manager does it all for them. Rappers get paid more then the president.

Instant Tickets: Redefined. Lotteries want new and innovative products.

Chapter 10: Marketing Communications Programs

The FED and Monetary Policy

Codes of Practice and Regulations By Alister Sullivan.

To businesses seeking a competitive edge, To societies looking for new ways to tackle issues and improve the quality of life. This offers the UK enormous.

Coupon Industry in Canada. Number of Coupons Distributed (Billion) 2 Copyright © Millennium1 Promotional Services 2014.

Feasibility Presentation Brooke Palmiter & Stephanie Young.

Target Market & Market Share.. The 5 Billion dollar Industry We have assumed that the world cell phone market generates 5 Billion dollars of cell phone.

{ FRQ: President BY: SARA WESTERMAN AND ETHAN HUDSON.

2015 Local Sales Tax Distribution Changes 1. Fall 2015 Understanding of New Distribution Plan  Sales Tax Base Expansion to Services: Expected to yield.

Call of Duty Psychological Warfare: The Link Between Video Games and Aggression By Wyatt James Palmer.

Mary Anning: the fossil girl 初中进阶 (2322 期 ) 45 版.

Rolling Spokes Natasha Herron: Tamara Tuttle: Patrick Hale:

Do Now Did the founding fathers deal with the issue of slavery properly with the 3/5ths Compromise and the Commerce Compromise? Explain. (Whatever position.

Mathematical Treasure-hunt:

Apprentice to Business Owner Program (A to B Program)

Meetings Move Us Forward is a grassroots resource created by MPI to help teach members how to talk about the meeting and event industry in a consistent.

I. THE FEDERAL RESERVE SYSTEM

Apprentice to Business Owner Program (A to B Program)

How Do You Know if it’s #OKtoPlay?

T-Shirts It’s global impact.

THE PROBLEM. THE PROBLEM VOCAP IS THE SOLUTION FEATURES VIDEO PLAYLIST HIGHLIGHTING VOCABULARY WORD BANK VOCAP IS THE SOLUTION FEATURES.

Nintendo Company report By lee hatchman (hatchy)

Marketing Your Business

Web Site Privacy: How Much Should We Worry?

THE FEDERAL RESERVE AND MONETARY POLICY

Topic 1: Operating Systems - User Interfaces

Mitch Johnson & Chelsi Nahrgang

Tourism, Art and Culture

Ratios and Proportions

Cabela's by: Rayne Everage.

Chicago Paint & Coatings Association

Nutritional Supplements for Active Adults

Ratings and Censorship of Video Games

The Same Number of Farmers Market Generated Much More Sales

State Executive Branch

The Name Game Creative Writing Dias.

Presentation transcript:

Advergaming Follow-up How Take-2 entertainment picks up the pieces

Industry Review $11.5 Billion Video Game industry Advergaming is about $180 Million now, could get to $800 M by 2009? (Yankee group) Targets: “Lost Boys”- Males 18 to 34

Article Basics Article ESRB Gov. Intervention? Take-2’s response Future Advergaming effects?

ESRB who & what? Entertainment Software Ratings Board Changes previous rating of Mature (M) to Adult Only (AO)

Federal Inquiry (aka: witch hunt)? Know thy enemy Legislation? Federal Inquiry (aka: witch hunt)? Sen. Clinton at her brightest

Who gets the short end of the stick? Current Retailers who have stopped selling the game Software Publishers, specifically game oriented ones

1.31 billion (net Sales) : 1.26 billion (-45 million) Take-Twos reaction? Re-adjusts- fiscal year earnings projection 1.31 billion (net Sales) : 1.26 billion (-45 million) Take Corrective action- Stop production Patch New Version Distribute “adult-only” ESRB stickers Don’t talk about it

Wide-open Future? Things to expect: More selective promotion Tighter Gov. regulated product and promotion More active role in product production Control and coordination “Creativity”

Resources Cnn.com-http://www.cnn.com/2005/POLITICS/07/15/senate.videogame.reut/index.html Adage.com- http://www.adage.com/news.cms?newsId=45628 IEMA- www.iema.org ESRB- www.esrb.org Take 2- http://www.take2games.com/ ; http://www.rockstargames.com/