Political TV Ads Drive Viewers To Further Discover A Candidate Online

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Presentation transcript:

Political TV Ads Drive Viewers To Further Discover A Candidate Online % Agree or Strongly Agree Half of millennials have researched a candidate online because of a TV ad A18+ A18-34 A25-54 A55+ Republican Democrat Independent I have searched online for more info about a candidate/issue after seeing a political ad on TV 44% 51% 44% 37% 45% 47% 38% I’ve looked up information about a candidate online while watching TV* 40% 48% 42% 30% 35% 43% 37% Cable TV News websites are a good source for political information 55% 55% 56% 515% 56% 60% 42% Cable TV News websites/apps keep me informed on candidates/issues 51% 54% 53% 42% 53% 55% 43% Source: VAB / Research Now Poll of Registered or Likely Voters Adults 18+; April 2016; Top 2 box agree, *True for you