Masses by gauge flavor dynamics (1101 Masses by gauge flavor dynamics (1101.3456) Petr Beneš, Jiří Hošek, Adam Smetana, NPI Řež (Prague) I. Replace the Higgs sector with its ‘twenty -some’ parameters by Gauge flavor SU(3) One parameter (coupling h or the scale Λ Eight flavor gluons Cμa Asymptotically free at large q2 Anomaly free => three νR flavor triplets - global U(3) sterility symmetry strongly coupled at low q2, non-vector-like, non-QCD-like, nonconfining II. Hard mass terms prohibited by chiral and gauge symmetries III. Massless fields can excite massive particles. IV. Dynamical mass generation Flavor gluons massive (M>106 GeV) by absorbing the composite ‘would-be’ NG bosons manifested by massless poles in the transverse polarization tensor (Schwinger). Fermions massive: chirality-changing Σs built up dynamically by strong flavor gluon exchanges. Smallness of masses attributed to the proximity of the nontrivial IR fixed point. Peculiar Majorana neutrino mass pattern. W, Z bosons massive : Electroweak symmetry spontaneously broken by dynamically generated fermion masses => no generic electroweak mass scale (heavy top quark). V. Reliable non-perturbative strong-coupling computations-formidable task. VI. Predictions based on symmetries: 1. Masses related. 2. Twelve massive Majorana neutrinos. 3. Massless neutrino-composite NG Majoron. 4. Light composite Weinberg-Wilczek axion. VII. All sacred field theory principles respected. Not known how to put the model on the lattice. The world which the model describes need not be, however, numerically, ours. Right or plainly wrong.