Marketing and Its Importance

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Presentation transcript:

Marketing and Its Importance Creating a Chill Tie Enterprise

Marketing When the producer is someone other than the consumer, some form of exchange takes place.

Exchange Exchanges take place every day: Buying a hamburger Seeing a movie Visiting the dentist

DEFINITION: Marketing is the process of DEVELOPING PROMOTING DISTRIBUTING Products in order to satisfy customers !!!!!!! What are Products? GOODS SERVICES IDEAS

Development

Promoting

How many ways can you distribute? Distributing How many ways can you distribute?

Marketing 4p,s ? Marketing is a process It involves the 4 p’s Product Pricing Promoting Placing

Marketing Products: must be planned Prices: must be determined Promoting: products is essential Placing: products must be accessible to customers

Marketing These activities link producers and consumers so exchanges can be made.

Marketing is all Around Us Marketing can be done: Phone Mail Computer DVD/Blueray Doorstep

What is Marketed? People How?

Places

Ideas & Organizations

Durable Goods

Nondurable Goods

Services

Why is Marketing Important? Lower Prices: (choice reduces prices) Lubricant (competition, increased quality and productivity)

Why else is Marketing Important? 1/3: of the jobs in the USA $ Highest / Lowest Pay( 50 to 60 cents out of every dollar goes toward marketing) Cornerstone / Entrepreneurship 25% Growth is USA Exciting: Work with people

Benefits of Marketing ? Raises the standard of living. Adds utility to goods/service. Makes buying convenient. Maintains reasonable prices. Improves the quality of life.

Benefits of Marketing ? Provides a variety of goods and services. Increases Production

Without Marketing . . . Increased Costs Less Variety Less Competition (economy suffers)

No Marketing = Monopolies

Without Marketing . . . Fewer product Improvements. Fewer products developed. Stock shortages and overages.