Principles of Marketing

Slides:

Advertisements

Similar presentations

Introduction to Marketing

Advertisements

Creating and Capturing Customer Value

Defining Marketing for the 21st century

Goal 1: Define marketing and the marketing process.

Principles of Marketing

Creating and Capturing Customer Value

What is Marketing? Marketing Defined:

Learning Goals Define marketing and the marketing process.

Strategic Planning Strategic planning is the managerial decision process that matches the organization’s resources and capabilities to its market opportunities.

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships 1.

Principles of Marketing

1 Defining Marketing for the 21st Century

Marketing Management Chapter 1.

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships Chapter 1.

Goal 1: Define marketing and the marketing process.

Introduction to Marketing

Learning Goals Define marketing and the marketing process.

Slide 1.1 Principles of Marketing Marketing Now Marketing now Chapter 1.

Chapter One Marketing: Managing Profitable Customer Relationships.

Evolving Perspectives

Defining Marketing for the 21st Century

Introduction to Marketing Week 2 Tutorial Marketing process.

Marketing: Managing Profitable Customer Relationships 1.

Chapter 1 Marketing: Creating and Capturing Customer Value.

Marketing in a Changing World Muhammad Imran Wazir.

Introduction of the Instructor Education MS (Management), MSc (Mass Communication), MBA (Marketing), BS (Computer Sciences) Experience Lecturer, Department.

MARKETING REVISED.

CHAPTER ONE Marketing: Creating and Capturing Customer Value

Vocab 3 Multiple Choice Practice Vocab 1 Vocab 2 Marketing Strategy Concepts Midterm Review Game.

Unit 1, Part 1: Introduction Marketing 11. What is Marketing? Marketing, more than any other business function, deals with customers. Most simplistic.

INTRODUCTION TO MARKETING/ BASIC CONCEPTS MARKETING: CREATING AND CAPTURING STAKEHOLDER VALUE Course Name: Principles of Marketing Code: MRK 152 Chapter:

Principles of Marketing

Chapter One Creating and Capturing Customer Value.

1 Marketing Management Chapter 1. 2 What is Marketing? Marketing is the delivery of customer satisfaction at a profit.

Amity School of Business Marketing Management Module – I Geetika Jain

Marketing Concepts.

Principles of Marketing

Marketing Creating and Capturing Customer Value

DEMAND DRIVEN STRATEGY

Marketing: Managing Profitable Customer Relationships

Principles of Marketing

INTRODUCTION TO MARKETING

Principles of Marketing

Creating and Capturing Customer Value

Marketing: Managing Profitable Customer Relationships

Marketing Management Lecture 1 Introduction to Marketing Management

Creating and Capturing Customer Value

What Is Marketing? Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers.

Global Edition Chapter 1 Creating and Capturing Customer Value

Introduction to Marketing

Marketing: Managing Profitable Customer Relationships

What Is Marketing? Simple Definition: Marketing is managing profitable customer relationships. Goals: Attract new customers by promising superior value.

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships

Chapter 1 Introduction Marketing for Hospitality and Tourism

Principles of Marketing

Principles of Marketing

Marketing: Creating and Capturing Customer Value

Creating and Capturing Customer Value

Creating and Capturing Customer Value

Principles of Marketing

Principles of Marketing

Principles of Marketing

Creating and Capturing Customer Value

Marketing: Managing Profitable Customer Relationships

Creating and Capturing Customer Value

Introduction to Marketing Miss Mary Lynn Mundell.

Presentation transcript:

Principles of Marketing Revision (mid-term) By: Ms. Eman Elfar

What is Marketing ? The simple definition of marketing is that : Marketing is managing profitable customer relationships The Marketing is The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return The Main goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.

Kotler’s social definition “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”

Customer needs, wants, and demands Customer needs: is the states of felt deprivation. Human Wants :are the form human needs take as they are shaped by culture and individual personality Demands: are human wants that are backed by buying power.

De-marketing: is marketing to reduce demand temporarily or permanently; The aim of de-marketing is not to destroy demand but to reduce or shift it.

Strategic planning Strategic planning focuses on objectives of the organization as a whole. It aims to achieve long-term growth and survival. Strategic planning focuses on matching firm’s resources and capabilities to market opportunities to achieve organization's objectives Top management defines firm’s purpose and objectives

Strategic business unit Strategic business unit is the key business that make up the company. It can be a division, product line, single product or brand. Self-contained divisions.

Boston Consulting Group (BCG) Matrix

Growth Strategies Product-Market Growth Matrix