Pilot Study 12 question survey Targeting Millennials We had interesting results.

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Presentation transcript:

Pilot Study 12 question survey Targeting Millennials We had interesting results

Results 63% female 37% male Quality

Results

ALTERNATIVE Media Sources for marketing Instagram 5 second ad Shoppers prefer Publix. We will introduce prints near the product for marketing.

REFERENCES Howe, N. (2017). [Forbes]. Retrieved 18 November 2017, from https://www.forbes.com/sites/neilhowe/2017/03/17/how-generations- meditate-on-mindfulness/#4965343e39d1 Perloff, R. M. (2014). The Dynamics of Persuasion Communication and Attitudes in the 21st Century (5th ed.). New York: Routledge. Williams, G. (2017). [Forbes]. Retrieved 19 November 2017, from https://www.forbes.com/sites/geoffwilliams/2016/12/31/how- millennials-will-shape-food-in-2017/#70ec2e316a6d Taylor, K. (2014, April 17). How the Coolhaus Founder Stayed Chill as One Food Truck Became a Frozen Treat Empire. Retrieved December 01, 2017, from http://www.nbcnews.com/id/54975217/ns/business-small_business/t/how-coolhaus-founder-stayed-chill-one- food-truck-became-frozen-treat-empire/#.WgmrqBOPK34 About Coolhaus. (n.d.). Retrieved December 01, 2017, from https://cool.haus/about-coolhaus/ Kehrer, D. (2017, February 21). 10 Steps to Marketing Plan Success. Retrieved December 01, 2017, from https://www.thryv.com/blog/10-steps-to-marketing-plan-success/