Medical Affairs The Challenge, Our Resources, The Future

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Presentation transcript:

Medical Affairs The Challenge, Our Resources, The Future Eric B. Grossman MD FACP Senior Medical Director/Group Leader Cardiovascular/Metabolic Pfizer Inc

Pressures for Cost Containment The Challenge To Industry Pressures for Cost Containment Perception: Low Value of Medicines and Pharmaceutical Industry Endeavors

Pressures for Cost Containment The Challenge To Industry Pressures for Cost Containment Perception: Low Value of Medicines and Pharmaceutical Industry Endeavors

The Challenge Credibility is questioned Messages are not being heard To Medical Affairs Credibility is questioned Messages are not being heard Physician choice is being limited Cost containment has forced “one size fits all” mentality

Our Resources

Our Resources Who We Are Qualifications Disciplines Experience

Our Resources Expertise Clinical research Education & communication Knowledge of each stakeholder in healthcare Ability to work in a complex environment

Our Resources Financial

The Future Ensure Credibility Show Leadership in the Medical World Become an Engine for Providing and Demonstrating Value Show Leadership in the Medical World Ensure Credibility Show Leadership in the Medical World The Future

The Future Show Leadership in the Medical World Ensure Credibility Become an Engine for Providing and Demonstrating Value

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