Introduction to Business Lecture 40 MGT211 Introduction to Business Lecture 40

Communication Transmission of information from one place, person or organization to another place, person or organization. “Communication is the blood of the organization”.

Flow of Communication within the organization Upward Communication Downward Communication

Hierarchy of Management Top Management Chief Executive, Managing Director, Board of Directors. Middle Management Directors and Senior Managers. Lower Management Officers and Executives.

Flow of Communication within the organization Downward Communication Flow of communication from top to bottom. Upward Communication Flow of communication from bottom to top.

External Vs. Internal Communication Communication within the organization. External Communication Communication with the outside bodies.

Process of Communication Two parties for communication are: Sender Receiver Sender is a person or organization that communicates. Receiver is a person or organization who receives the message.

Encoding Vs. Decoding Encoding Decoding Conversion of message into understandable form. Sender is called encoder. Decoding Giving meanings to the message. Receiver is called decoder. Effective communication will take place when climate of encoder and decoder is similar. Jargons are the words of a particular profession.

Verbal Vs. Non verbal Communication Written or oral communication Non verbal Communication Sources for non verbal communication can be: Appearance Colors Sounds Smell Touch Silence Body language