REGIONAL MEMBERSHIP SEMINAR Regional Membership Seminar Sherri Muniz, Rotary Coordinator and her ARC team 1st up: George Ritcheske, Asst. Rotary Coordinator

1,195,107 MILLION MEMBERS 35,681 CLUBS 717 NEW CLUBS Down 7,829 from 2017 MEMBERSHIP OVERVIEW 1 July 2018 717 NEW CLUBS Down 169 from 2017 35,681 CLUBS Up 25 from 2017 As of 1 July 2018, we had: 1,195,107 ROTARIANS (7,829 fewer than the previous year). Our global member count has remained relatively flat over the last 15 years — sometimes more than 1.2 million members, and like this year, sometimes less. 35,681 CLUBS (up 25 from the previous year). The number of clubs has increased, expanding our reach and increasing our capacity for service around the world. We know that for many clubs, flexibility has proven a great way to address the varied needs of club members. 717 NEW CLUBS FORMED IN 2017-18. (down 169 from the previous year). Many of these clubs experimented with new membership types, alternate meeting times, or different attendance requirements as a way to be attractive to both current and prospective members. 33 MEMBERS IN THE AVERAGE CLUB. The most common club size continues to be 20 members. AVERAGE CLUB SIZE: 33 Most common: 20 Median size: 27

5-YEAR MEMBERSHIP TRENDS, 1 JULY 2015 1.204 2016 1.203 2017 1.202 1.2 Million Members Over the past five years, we’ve stayed at around 1.2 million members. Although we experienced a decrease last year, our membership remains strong. But if we hope to accomplish all the good in the world that we want, we need to continue to grow. We need a commitment and a continued emphasis on developing membership from our club, district, and zone leaders. Keeping Rotary relevant and thriving into our second century while continuing to enhance our members’ lives takes a willingness to be innovative, seek out diversity, and adapt to changing needs. It starts by understanding where we are and knowing what resources and tools we have that can help us accomplish our goals. 2018 1.195 2014 1.188

69% 31% 6% 28% UNREPORTED 41% GENDER SUMMARY: LS PETS 10 Districts AGE RANGE Under 40 6% 40-49 10% 50-69 28% Over 70 15% UNREPORTED 41% AGE SUMMARY: Worldwide Our demographic information also shows some interesting trends. Currently, 78 percent of members worldwide are male, while only 22 percent are female. Approximately 7,000 new female members join Rotary each year, though as with all global trends, these percentages vary by region, district, and even club. The age of our members is harder to gauge, because 41 percent don’t include their age in their membership profiles. But the information in Rotary Club Central suggests that the majority of our members are between ages 50 and 69. Last year, we did see a slight increase in members under 40 years old. Diversity is one of Rotary’s core values. It enables us to connect different perspectives and approach problems from many angles. To make sure that Rotary is still here 100 years from now, we need to look for ways to make our membership reflect the communities we serve. Making Rotary attractive to younger professionals and those reaching the age of retirement is equally important to Rotary’s future. Think about what Rotary offers them that is unique or better than what our competitors offer. NOTE TO SPEAKER: You can view the gender and age summaries for your clubs and districts for the past five years on Rotary Club Central. Members can add their age information in their My Rotary profile.

≈ 160,000 PEOPLE JOINED ≈ 170,000 MEMBERS LEFT 1 JULY MEMBERSHIP 1,195,107 ≈ 170,000 MEMBERS LEFT > 1 year 22% 1-2 years 30% 3-5 years 17% 6-10 years 12% 10+ years 19% LENGTH OF MEMBERSHIP Rotary clearly has a lot to offer to the nearly 160,000 people who join each year: the opportunity to create positive change around the world, take action in their communities, make new friends, and develop skills. But an equal number of members leave each year. Of the members who leave our clubs, 52 percent were in their clubs less than two years. Members are particularly vulnerable during two phases: before their third year and again after their tenth. But members can leave or become unhappy in Rotary at any time. To ensure that the club experience remains relevant and worthwhile to members, many clubs are shifting their emphasis from perfect attendance to “perfect” engagement.

Too expensive/ too much time Club environment Unmet expectations WHY DO MEMBERS LEAVE? 31% 21% 15% Here’s what we know about the members who are leaving Rotary. The majority gave one of three reasons for leaving: cost or time demands, general club environment, or unmet expectations. The expectations that aren’t met include volunteering and community involvement, friendship, networking, and service projects and events. When we surveyed former members, 43 percent said they would not recommend their former clubs, and 35 percent said they would not recommend Rotary at all. The three things that Rotarians value most are community service, networking, and friendship. Many prospective members are also seeking global service opportunities. If they don’t get those things from Rotary, they might leave. Rotary offers countless opportunities for involvement at all levels, whether it’s serving on a committee, joining a Rotarian Action Group or Rotary Fellowship, mentoring, or doing hands-on service. What we need to do is make sure we’re connecting each member with the parts of Rotary that mean the most to them and allow them to pursue their passions. Keeping our members actively involved is our best engagement strategy. 43% Would NOT recommend their club 35% Would NOT recommend Rotary

Kick Start New Member Orientation Table Discussion: What statistic was most troubling? What is the difference between orientation and on-boarding? Share ideas on involving and mentoring new members. How can we make Rotary fun for new members? Go to: my.rotary.org/learning-reference – select membership Resource: Introducing New Members to Rotary: An Orientation Guide

Best Practices for Engaging Members Go to: rcc.rotary.org/#/dashboard Click on Reports Print out: Member Viability and Growth Report Member Termination Profile

Rotary Central Reports MEMBER VIABILITY AND GROWTH From 01-Jul-2015 To 30-Jun-2018 District ID: 5810 Existing Members Club ID Club Name # of Members @ : 1 July 2015 Terminated Readmitted Retention Percentage 21113 Coppell 22 (2) 1 95.45%

Rotary Central Reports MEMBER VIABILITY AND GROWTH From 01-Jul-2015 To 30-Jun-2018 New Members Admitted Terminated Readmitted Retention Percentage # of Members @ : 30 June 2018 18 (5) 72.22% 34

Rotary Central Reports MEMBER TERMINATION PROFILE From 01 July 2013 To 30 June 2018 ub Name (Club ID) # of members Term'd < 1 years # of members Term'd 1 - 2 years # of members Term'd 3 - 5 years # of members Term'd 6 - 10 years # of members Term'd > 10 years Total/Club Coppell (21113) 3 7 2 1 13

Best Practices for Engaging Members Go to: my.rotary.org/learning-reference/learn-topic/membership Scroll down to: Engage current members Click on: Improving Your Member Retention  Table Discussion: Generate strategies for keeping members * Less than 1 year * 1-2 years * 3-5 years * 6-10 years * 10 or more years

TAKE ACTION What questions do you have? What is one action you will take based on this module?

Your Membership Plan Go to: my.rotary.org/learning-reference/learn-topic/membership Scroll down to: Develop your club Click on: Strengthening Your Membership: Creating Your Membership Plan Table Discussion: Work together in small teams. Complete the “YOUR MEMBERSHIP PLAN” worksheet. Use various club experiences to craft your responses

TAKE ACTION How could you use this activity within your District/Club? Go to: my.rotary.org/learning-reference/learn-topic/membership and explore the Rotary resources for additional information. Connect other people to that online resource.