Think not, do you must. A short story about Heroes, Pirates and Sex. Stefan Fountain Product Director, Viadeo

Think not. Do, you must.

Amsterdam, the Netherlands Stefan Fountain Amsterdam, the Netherlands

This is not me

62 Number of slides Pain Extreme pain and Disaster Comfortable 20

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Focus on actions, not on information 1 Focus on actions, not on information

Focus on actions, that impact the real world. 2 Focus on actions, that impact the real world.

Make those actions more likely to happen. 3 Make those actions more likely to happen.

Let’s talk about heroes

Focussed on France, Russia, Africa, China. 60 Million Members Around 350 employees

Pulse

I don’t believe in Pulse The burden of curation should not be on the user.

Just like Twitter, btw.

I believe the internet is smarter than that. If we try to find the boundaries of this machine we can find... I believe the internet is smarter than that. The intelligence is there to give individual 100% relevant information. All the relevant information should lead to some kind of action

Most companies believe the wrong paradigm…

Companies building the internet are not the heroes.

People using the internet are the heroes.

We are the ugly little dude. We are not the Hero! We are the ugly little dude.

We make them heroes by helping them win.

Win in the real world.

We believe social interactions have the power to change your professional life in the real-world

Focus on actions, not on information 1 Focus on actions, not on information

Focus on actions, that impact the real world. 2 Focus on actions, that impact the real world.

Make those actions more likely to happen. 3 Make those actions more likely to happen.

How do your find relevant actions?

It’s about Context

Viadeo: Newsfeed.

The newsfeed should not be limited to just my contacts. X x L Give me real news about my whole professional life!

What is ‘Around you’?

4 social contexts in your professional life Company Network Industry Location

Content varies between context How interesting is this? C X x L

This is where it gets interesting! Signal vs Noise ratio Signal Noise Important actions This is where it gets interesting! Stats Context events Grouped events Individual events

25% of your peers have added ‘Growth Hacking’ to their skills. Example: 25% of your peers have added ‘Growth Hacking’ to their skills. Add ‘Growth Hacking’ skill

Other types of contexts: privacy location dating work device people family type of business etcetera…

It’s about simplexity

Remember…

Focus on actions, not on information 1 Focus on actions, not on information

Focus on actions, that impact the real world. 2 Focus on actions, that impact the real world.

Make those actions more likely to happen. 3 Make those actions more likely to happen.

Simplicity + Complexity = Simplexity.

Power at your fingertips without the hassle.

“Today's tools are overwhelmingly powerful and there's no excuse left not to build great products.” –Stefan Fountain

Simple = AHA!

Time to AHA-moment has decreased. Activation Funnel Time to AHA-moment has decreased.

Let’s talk about Pirates

Referral Acquisition Retention Activation Revenue €€!

AARRR!

Marketing Product Referral Activation Retention Revenue €€! Acquisition Retention Activation Revenue €€!

Product AND Marketing Referral Activation Retention Revenue €€! Acquisition Activation Revenue €€! Retention Referral Product AND Marketing

In summary…

Focus on actions, not on information 1 Focus on actions, not on information

Focus on actions, that impact the real world. 2 Focus on actions, that impact the real world.

Make those actions more likely to happen. USE the RIGHT CONTEXT! . 3 Make those actions more likely to happen.

You should follow me on Twitter: @spif ;-) Thank you! You should follow me on Twitter: @spif ;-)