Name of Client Initial Content Research + Strategy Proposal

Contents Content Strategy Introduction Current Content Analysis Competitor Content Analysis Audience Analysis Our Content Ideas Content Roadmap

Content Strategy Introduction

Your Content Channels

Best by Social Shares Source: Buzzsumo

Best by Backlinks X backlinks from X domains Source: Ahrefs

Best by Traffic X organic users* X organic users* X organic users* * Source: Google Analytics. Data range: X - X

Site Link Metrics: Ahrefs Source: Ahrefs

Site Link Metrics: Majestic Source: Majestic

Competitor One https://www.competitorone.co.uk/ “Summary of competitor one.”

Their Content Channels

Best by Social Shares Source: Buzzsumo

Best by Backlinks X backlinks from X domains Source: Ahrefs

Best by Traffic X organic users* X organic users* X organic users* Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) X organic users* X organic users* X organic users* * Traffic estimate by Ahrefs

Site Link Metrics: Ahrefs Source: Ahrefs

Site Link Metrics: Majestic Source: Majestic

Competitor Two https://www.competitortwo.co.uk/ “Summary of competitor two.”

Their Content Channels

Best by Social Shares Source: Buzzsumo

Best by Backlinks X backlinks from X domains Source: Ahrefs

Best by Traffic X organic users* X organic users* X organic users* Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) X organic users* X organic users* X organic users* * Traffic estimate by Ahrefs

Site Link Metrics: Ahrefs Source: Ahrefs

Site Link Metrics: Majestic Source: Majestic

Competitor Three https://www.competitorthree.co.uk/ “Summary of competitor three.”

Their Content Channels

Best by Social Shares Source: Buzzsumo

Best by Backlinks X backlinks from X domains Source: Ahrefs

Best by Traffic X organic users* X organic users* X organic users* Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) X organic users* X organic users* X organic users* * Traffic estimate by Ahrefs

Site Link Metrics: Ahrefs Source: Ahrefs

Site Link Metrics: Majestic Source: Majestic

Main Target Audiences Audience One Audience Two Audience Three Challenge/characteristic

Audience: Age Source: Google Analytics

Audience: Gender Source: Google Analytics

Audience: Interests Source: Google Analytics

Title of Campaign One

Title of Campaign One

Campaign Objectives

Outreach Targets

Pre-Outreach Results

Key Dates Date Awareness Day

Keyword Relevancy Key Phrase Monthly Search Volume (UK)

X backlinks from X domains Content Inspiration: X backlinks from X domains

Social Media Approach

Title of Campaign Two

Title of Campaign Two

Campaign Objectives

Outreach Targets

Pre-Outreach Results

Key Dates Date Awareness Day

Keyword Relevancy Key Phrase Monthly Search Volume (UK)

X backlinks from X domains Content Inspiration: X backlinks from X domains

Social Media Approach

Title of Campaign Three

Title of Campaign Three

Campaign Objectives

Outreach Targets

Pre-Outreach Results

Key Dates Date Awareness Day

Keyword Relevancy Key Phrase Monthly Search Volume (UK)

X backlinks from X domains Content Inspiration: X backlinks from X domains

Social Media Approach

Design / development time Campaign Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13   Key date one Key date two Key date three Key date four Key date five Key date six  Initial Research + Strategy Proposal Induction chat Initial content research Brainstorm Campaign justification Content strategy proposal Content roadmap Initial press list building Title of Campaign One Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 Task 7 Title of Campaign Two Task 8 Task 9 Title of Campaign Three Content time Social media time Outreach time Outsourced time Design / development time

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