Management Advanced Marketing

Management Defined Getting work done through the effort of others Process of reaching goals through use of human resources, technology, and material resources (including finances)

Organization Management Structures Vertical Horizontal

Vertical Organization Up and down structure of authority in an organization Chain of command or hierarchy Tasks and responsibilities of organization are clearly defined

Management Levels TOP MANAGEMENT CEO, COO, CFO, and Vice President Functions include setting a direction for the company as a whole, identifying resources and methods of meeting goals , and controlling the systems and structures of the company Top management casts vision!

Management Levels MIDDLE MANAGEMENT Implements decisions of top management Plans how the departments under them can work to reach top management’s goals

Management Levels SUPERVISORY –LEVEL MANAGEMENT Managers supervise the activities of employees who carry out the tasks determined by middle and top management Assign duties, monitor day-to-day activities, and evaluate the work of employees

Horizontal Organization Top management shares decision making with self-managing teams Workers set their own goals and make their own decisions Heirarchy is restructured and levels of management eliminated/ number of supervisors reduced Employees organized into teams that manage themselves “Empowerment”- team members self-manage

Horizontal Management Self Management Teams Gather information, analyze it, and take collective action Responsible for making decisions, completing tasks, and coordinating their activity with other groups in the company

Horizontal Management Organization by Process Teams organized around particular processes, such as developing new products, customer support, etc. Teams include people with different specializations which replace “functional divisions” such as finance or engineering department.

Horizontal Management Customer Orientation Workers focus on the customer as opposed to management direction

Management Functions Planning Organizing Controlling

Planning Setting goals for a project/ for the company Determine how to reach those goals Includes short-term and long-term goals and use of people and material resources

Organizing Establishing time frame in which to achieve goal Assign employees to project Determine method for approaching the work Coordinated effort to reach company’s planning goals Involves assigning responsibility, establishing working relationships Hiring staff to carry out work Directing the work of employees

Controlling Setting standards (desired outcome) Evaluating and measuring results Comparing the plan to the results Solve problems in the evaluation

Problem Solving Process 1. Define the problem 2. Identify the options available 3. Gather information and determine the consequences of each option 4. Choose the best option 5. Take action 6. Evaluate the results (Problem Solving Process Used in all three management functions)

Effective Management Techniques Give Clear Directions Be Consistent Treat Employees Fairly Be Firm When Necessary Set a Good Example Delegate Responsibility Foster Teamwork Be Ethical

Class Assignment #1- 50 Pts. Select an organization with whom you are familiar such as your CO-OP station, a family business, or even Loudoun County Schools. OR- research a company using the Internet. Identify the type of organization management structure of that business. If it is vertical, list the names and positions of top management, middle management, and supervisory level management. Next to each position, list the responsibilities or job tasks for that position.