Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management Strategy: Contemporary Business Examples Benefitting from “RBV” Analysis Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management

RBV – Tangible and Intangible Resources In general, the Resource-Based View (RBV) helps with understanding the internal organizational landscape. Chief Assumption: An organization’s managers drive success in the marketplace. This is sometimes referred to as “intrapreneurship”. Organizational Example... Tangible Financial Physical Technological Organizational Intangible Human Innovation and Creativity Reputation

RBV Analysis (compare as-is to desired-future) Tangible Intangible Marketable Products and Operational Processes Fin Phy Tech Org Human Innov Rep …

“VRIO” Analysis Often, successful entrepreneurs use “VRIO” Analysis. Value Is the product or process particularly valuable in some way? Rarity Is the product or process particularly rare (i.e., in few hands)? Imitability Is the product or process particularly hard to replicate? Organization Is there organizational capacity available to leverage the first three?

VRIO Analysis (compare to opportunities to expectations) Marketable Products and Operational Processes Value? Rarity? Imitability? Organization? …