Chapter 2 Decision Factors Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Meeting Prospectus / Meeting Analysis Defined objectives & benefits to organization Analysis of comparable recent events Estimate of attendance volume Attendee demographic & geographic distribution Benefits of attendance to stakeholders Estimated budget differential Best practices to support org. objectives Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Return on Investment (ROI) Expression of the relationship between the cost of a program and the benefit accrued to all those involved. Return on Event (ROE) Return on Marketing (ROM) Return on Objectives (ROO) Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Meeting Profile What? Type of event Why? Objective Who? Participants When? Proposed dates Where? Destination Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Financial Considerations Organization’s Budget 10-20% Contingency Lock in exchange rate Attendee’s Budget May not be negatively impacted Fully inform in advance Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Participant Demographics Organizational Socio-economic Ethnic or cultural Language proficiency Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved