Communications & Marketing

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Presentation transcript:

Communications & Marketing Parent/Superintendent Council: January 15, 2018

Communications & Marketing What’s New, What’s Now, What’s Next School Messenger Social Media Training NextDoor Superintendent Monthly Message Web Development

School Messenger NEW Emergency Communications Improvements Automatic email enrollment Email, text, phone on one system Message tracking Targeted group messaging Identifiable sender Target Audience: Parents/Guardians and Staff Strategic Plan Alignment: Inclusive Culture

NEW Monthly Messaging Target Audience: Parents/Guardians, Community, Staff Strategic Plan Alignment: Inclusive Culture, Responsive Organization

Social Media NOW Expanding Community Reach Year of growth One-on-one training for schools Emergency communication platform Paid advertising Target Audience: Community, all stakeholders Strategic Plan Alignment: Inclusive Culture

NOW/NEXT Website Development Target Audience: Prospective families, current families, staff, community, EVERYONE Strategic Plan Alignment: Responsive Organization

NextDoor NEXT Expand Community Reach Neighborhood communication tool High participation rates Two models: Business & Agency Business based on radius Agency based on drawn maps FREE service Target Audience: Community Strategic Plan Alignment: Inclusive Culture

Kyrene Brand Assets

Where we were Where we’re going

Follow us on Social Media Thank You Follow us on Social Media