Monthly Cume Unique Reach (000) By Demo

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Presentation transcript:

Monthly Cume Unique Reach (000) By Demo 1 Facebook Has Recently Seen Almost A Double-Digit Decline In Reach Amongst Teenagers & Young Adults Monthly Cume Unique Reach (000) By Demo -9% -9% Note: P13-17 reflects a YOY comparison, and not 3-year trend, since P13+ mobile measurement only became available in 2017 Source: VAB analysis of comScore data, MediaMetrix Multiplatform, Media Trend Report, U.S.; P13-17, January 2017 vs. January 2018, desktop + mobile; P18-24, January 2015 vs. January 2018, desktop + mobile.