Insert your company name here Insert name of your buyer person (i. e Insert your company name here Insert name of your buyer person (i.e.: HR Nancy or Sales Rep Jeff) Job Title: insert here Job Role: insert here Industry Tenure: insert here Marital Status: insert here Family: insert here Age: insert here Insert photo here Example Buyer COMPANY SIZE / REVENUE Background Insert Background information here. Basic details about the persona’s role Key information about the persona’s company Responsibilities How he/she spends their day What is important to them How do they like to receive information Goals Insert buyer’s goals here: Goal 1 Goal 2 Challenges Insert buyer’s challenges here: Challenge 1 Challenge 2 How We Help Insert value statements here: Value 1 Value 2 Value 3 SMALL ($1MM) LARGE ($100MM) AVAILABILITY OPEN NO TIME BUYING POWER INFLUENCER DECIDER SALES CYCLE SHORT LONG Characteristics Key Identifiers & Traits Key #1 Key #2 Key #3 Key #4 Extra Curricular Extra #1 Extra #2 Extra #3 Extra #4 For support with filling out this template, check out our blog www.imaginisbd.com/step-1-of-b2b-marketing-catch-the-attention-of-the-right-people/