Measuring Media Plurality

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Presentation transcript:

Measuring Media Plurality Jane Rumble, Director of Market Intelligence, Ofcom

Media Plurality ‘Ensuring that there is diversity of viewpoints that are available and consumed across and within media enterprises’ ‘Preventing any one media owner or voice from having too much influence over public opinion and the political agenda’

Media Plurality Measurement Framework Availability Consumption Impact Contextual factors

Considerations Cross media consumption – share of references Media ownership – retail and wholesale news provision Online intermediaries