The Power of persuasion

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Presentation transcript:

The Power of persuasion

Bandwagon Appeal Taps into people’s desire to belong Example: Millions of teens have made City Jeans part of their wardrobe. What are you waiting for? https://www.youtube.com/watch?v=zPBs5_ZYTrg

Snob Appeal Taps into people’s need to feel superior to others. Example: Join the Brookside Club for Seasoned Skiers—because your way beyond the beginners slopes. http://www.youtube.com/watch?v=P-4MokVSsgs

testimonial Relies on the backing of a celebrity, and expert, or a satisfied customer. Example: “As a supermodel, it’s important for me to have a great smile. Brite Strips whiten your teeth without the wait.” https://www.youtube.com/watch?v=Tu9kR0nRspU

transfer Connects a product, a candidate, or a cause with a positive image or idea. Example: Vote for cleaner air. Vote for Tony Leonard! https://www.youtube.com/watch?v=F0OVngTHkNg

Ethical Appeal Tries to gain moral support for a claim by linking the claim to a widely accepted value. Example: If you believe that every child deserves a good education, support the Great Minds Organization. https://www.youtube.com/watch?v=0tgW69_M6nU

Appeal to Fear Makes people feel as if their safety, security, or health is in danger Example: “how clean are the hotel rooms you’re staying in? You’ll be shocked by what our documentary reveals.” https://www.youtube.com/watch?v=F0kCYP_iPtg

Appeal to Pity Taps into people’s compassion for others Example: For the cost of one cup of coffee a day, you could save a life. https://www.youtube.com/watch?v=kcar0i02wG0

Loaded language Uses words with strongly positive or negative connotations to stir people’s emotions. Example: The alley next to the parking lot is dark and dangerous. Vote to increase the number of street lamps in our neighborhood. Residents deserve to feel safe and protected.