Process Product [concept name] Characteristics/properties of the concept How much does the concept focus on the search frame? Change level To what extent the concept will change the existing process and the product? Place the concept on ‘process’ and ‘product’ axes in the table with the scale from ‘no change’ to ‘radical change’ Potential – what is interesting about the concept? What are the biggest challenges the concept can solve? What improvements can make the concept better? Other input or new ideas about the concept? Little Much Process Radical No Product SMART product innovation Template 03.04.01 Method name Concept Poster Phase no. 3 Method no. 4 Manual page no. 39 Recommend size: A1 The method was designed or adapted for the SMART project by NNE Pharmaplan.