Give Joplin Training June 7, 2018 Welcome, agencies! 👏🏼

Give Joplin Day AGENDA What is Give Joplin Day? Lucy Give Joplin Day July 19, 2018 What is Give Joplin Day? How to establish your agency account, page Basic look of Give Joplin site FAQs and resources

What is Give Joplin Day?

What is Give Joplin Day? An eight-hour, online-only day of giving scheduled for 10 to 6 p.m. on Thursday, July 19 A way to increase online contributions and reach a new donor base A way to promote the Joplin Regional Community Foundation and local nonprofit community at large. A friendly competition among agencies with at least $3,000 in prizes. Think about every detail of your plan

How is Give Joplin different from Give Ozarks? Joplin agencies only! Same online platform, slightly different setup process/website design Eight hours instead of 24 Think about every detail of your plan

How can I participate? You’ve already taken the first step! Fund in good standing with JRCF Create a user/individual account at www.causemomentum.org Let Matt know you’ve done that Create/edit agency account and create your Give Joplin page Think about every detail of your plan

What is Cause Momentum? Project-based fundraising for nonprofits, 30 to 45 days following the Kickstarter/GoFundMe model The platform we used for Give Ozarks; has been tweaked for regional affiliate giving days An investment by the CFO, Mostly Serious, in increasing digital experience and reach among our Agency Partners

Molly You’re Looking Live…

Account Creation (in video) You want to make sure your story is crystal clear by telling your donors why their donation makes a difference. Basically, how will their donation support those that your campaign is serving? What’s the ideal outcome? Account Creation (in video)

Agency Profile and Give Joplin Day page creation (in video) Depending on who your audience is, the way you tell your story needs some consideration, too. The tone and voice of your story and all its related messaging will help make your campaign memorable and will also give your campaign leader consistency to lean on. For instance, you’ll want to decide if your tone of voice is serious and driven by statistical data. Or, you might decide to go a more relaxed route and even use memes or gifs to support your messaging. As long as it’s consistent and matches your organization’s identity, you probably already know the answer to what your tone of voice should be. Finally, you’ll want to make sure that tone of voice carries over to all your interaction points with your donors. By doing this, you have a better chance of resonating with them beyond the campaign itself. Agency Profile and Give Joplin Day page creation (in video)

Donation Process (in video) Consider targeted messages: Say you have two different types of donors you typically interact with for your agency. Some might be older and more traditional; some might be younger and comfortable with social media. If that’s the case, you might have different messages to effectively reach both those audiences. Consider unique ways to get engagement: You should also think about cost-effective ways to get the word out about your campaign that stand out. Maybe it’s sidewalk chalk in your downtown that shows statistics about your cause and gives pedestrians passing by a way to donate. Maybe it’s a creative newsletter. Maybe it’s an event. Promoting your campaign really is an opportunity to look at new ways of reaching your audiences in ways that stand out to them. Encourage local support and getting like-minded organizations to support: Your campaign is also the perfect opportunity to have those in your sphere get involved and help you promote your cause. Donation Process (in video)

Expectations, Prizes & FAQs

What the CFO/JRCF will do: General promotion of Give Joplin Day through media relations and event Training and tech support Official tax acknowledgements via Cause Momentum site Adding offline donations and matches to project total Final, “official” news release and prize announcements once totals are final Consider targeted messages: Say you have two different types of donors you typically interact with for your agency. Some might be older and more traditional; some might be younger and comfortable with social media. If that’s the case, you might have different messages to effectively reach both those audiences. Consider unique ways to get engagement: You should also think about cost-effective ways to get the word out about your campaign that stand out. Maybe it’s sidewalk chalk in your downtown that shows statistics about your cause and gives pedestrians passing by a way to donate. Maybe it’s a creative newsletter. Maybe it’s an event. Promoting your campaign really is an opportunity to look at new ways of reaching your audiences in ways that stand out to them. Encourage local support and getting like-minded organizations to support: Your campaign is also the perfect opportunity to have those in your sphere get involved and help you promote your cause.

What the agencies will do: Manage your own promotional efforts Contact existing donor and volunteer bases for support Formal thank you to donors Get offline gifts to Pete or CFO, with completed “Offline Gift” form, by appropriate deadlines Have fun! Consider targeted messages: Say you have two different types of donors you typically interact with for your agency. Some might be older and more traditional; some might be younger and comfortable with social media. If that’s the case, you might have different messages to effectively reach both those audiences. Consider unique ways to get engagement: You should also think about cost-effective ways to get the word out about your campaign that stand out. Maybe it’s sidewalk chalk in your downtown that shows statistics about your cause and gives pedestrians passing by a way to donate. Maybe it’s a creative newsletter. Maybe it’s an event. Promoting your campaign really is an opportunity to look at new ways of reaching your audiences in ways that stand out to them. Encourage local support and getting like-minded organizations to support: Your campaign is also the perfect opportunity to have those in your sphere get involved and help you promote your cause.

$3,000 in total prizes from JRCF grantmaking pool $1,500 for most total dollars $1,000 for first place $500 for second place $1,500 for most individual online donors $1,000 for first place $500 for second place Prizes announced and distributed by Tuesday, July 24. Consider targeted messages: Say you have two different types of donors you typically interact with for your agency. Some might be older and more traditional; some might be younger and comfortable with social media. If that’s the case, you might have different messages to effectively reach both those audiences. Consider unique ways to get engagement: You should also think about cost-effective ways to get the word out about your campaign that stand out. Maybe it’s sidewalk chalk in your downtown that shows statistics about your cause and gives pedestrians passing by a way to donate. Maybe it’s a creative newsletter. Maybe it’s an event. Promoting your campaign really is an opportunity to look at new ways of reaching your audiences in ways that stand out to them. Encourage local support and getting like-minded organizations to support: Your campaign is also the perfect opportunity to have those in your sphere get involved and help you promote your cause.

Offline money Seed money collected via check or transfer WILL be added when project starts, due to Pete by 5 p.m. Friday, July 13 (NO EXCEPTIONS). Checks taken after July 13 will be added after Give Joplin Day Checks accepted during Give Joplin Day will not be added to the project total until submitted to Pete by 5 p.m. Friday, July 20. Only online gifts will increase your total on Give Joplin Day. Matches are allowed, due with July 13 deadline Consider targeted messages: Say you have two different types of donors you typically interact with for your agency. Some might be older and more traditional; some might be younger and comfortable with social media. If that’s the case, you might have different messages to effectively reach both those audiences. Consider unique ways to get engagement: You should also think about cost-effective ways to get the word out about your campaign that stand out. Maybe it’s sidewalk chalk in your downtown that shows statistics about your cause and gives pedestrians passing by a way to donate. Maybe it’s a creative newsletter. Maybe it’s an event. Promoting your campaign really is an opportunity to look at new ways of reaching your audiences in ways that stand out to them. Encourage local support and getting like-minded organizations to support: Your campaign is also the perfect opportunity to have those in your sphere get involved and help you promote your cause.

Links to know cfozarks.org/joplin-regional Resources, how-to video, downloads causemomentum.org Log in GiveJoplin.org Home site for July 19, all projects listed causemomentum.org/projects/SLUG The ink to your individual Give Joplin page Consider targeted messages: Say you have two different types of donors you typically interact with for your agency. Some might be older and more traditional; some might be younger and comfortable with social media. If that’s the case, you might have different messages to effectively reach both those audiences. Consider unique ways to get engagement: You should also think about cost-effective ways to get the word out about your campaign that stand out. Maybe it’s sidewalk chalk in your downtown that shows statistics about your cause and gives pedestrians passing by a way to donate. Maybe it’s a creative newsletter. Maybe it’s an event. Promoting your campaign really is an opportunity to look at new ways of reaching your audiences in ways that stand out to them. Encourage local support and getting like-minded organizations to support: Your campaign is also the perfect opportunity to have those in your sphere get involved and help you promote your cause.

FAQs Please see handout Consider targeted messages: Say you have two different types of donors you typically interact with for your agency. Some might be older and more traditional; some might be younger and comfortable with social media. If that’s the case, you might have different messages to effectively reach both those audiences. Consider unique ways to get engagement: You should also think about cost-effective ways to get the word out about your campaign that stand out. Maybe it’s sidewalk chalk in your downtown that shows statistics about your cause and gives pedestrians passing by a way to donate. Maybe it’s a creative newsletter. Maybe it’s an event. Promoting your campaign really is an opportunity to look at new ways of reaching your audiences in ways that stand out to them. Encourage local support and getting like-minded organizations to support: Your campaign is also the perfect opportunity to have those in your sphere get involved and help you promote your cause. FAQs Please see handout

Deadlines

Deadlines (all 5 p.m.) Friday, July 7: Projects submitted for approval Friday, July 13: Seed money and Match checks/transfer orders to Pete or CFO Monday, July 16: Final changes made to pages Friday, July 20: Day-of checks submitted to Pete to be added to projects Consider targeted messages: Say you have two different types of donors you typically interact with for your agency. Some might be older and more traditional; some might be younger and comfortable with social media. If that’s the case, you might have different messages to effectively reach both those audiences. Consider unique ways to get engagement: You should also think about cost-effective ways to get the word out about your campaign that stand out. Maybe it’s sidewalk chalk in your downtown that shows statistics about your cause and gives pedestrians passing by a way to donate. Maybe it’s a creative newsletter. Maybe it’s an event. Promoting your campaign really is an opportunity to look at new ways of reaching your audiences in ways that stand out to them. Encourage local support and getting like-minded organizations to support: Your campaign is also the perfect opportunity to have those in your sphere get involved and help you promote your cause.

Questions?

Thank you for joining us! Matt Lemmon mlemmon@cfozarks.org Ashley Silva asilva@cfozarks.org Zach Clapper zclapper@cfozarks.org (417) 864-6199