GuyKawasaki@gmail.com

1. MAKE MEANING

Company Meaning Computers Information Commerce Video

2. MAKE MANTRA

The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.

Company Mantra “Healthy fast food” “Authentic athletic performance” “Peace of mind”

3. JUMP TO THE NEXT CURVE

1.0 ICE HARVEST 8

2.0 ICE FACTORY 9

3.0 ICE FRIDGE 10

4. ROLL the DICEE 11

DEEP Fanning, Reef 12

INTELLIGENT MyKey (Ford) 13

COMPLETE LS, Lexus 14

EMPOWERING Air (Apple) 15

Elegant Eames Lounger (Herman Miller) 16

5. DON’T WORRY BE CRAPPY

6. LET 100 FLOWERS BLOSSOM

7. POLARIZE PEOPLE 19

8. CHURN BABY, CHURN 20

9. NICHE THYSELF

Unique Value

Unique Value

Unique Value

10. PERFECT YOUR PITCH 25

CUSTOMIZE YOUR INTRO

FOLLOW 10 20 30 RULE 29

10 slides 30

20 min 31

30 point font This is 20 points This is 14 points This is 12 points 32

11. DON’T LET THE BOZOS GRIND YOU DOWN

I think there is a world market for maybe five computers I think there is a world market for maybe five computers. Thomas Watson Chairman, IBM 1943

This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. Western Union internal memo 1876

There is no reason why anyone would want a computer in their home There is no reason why anyone would want a computer in their home. Ken Olsen Founder, Digital Equipment Corp. 1977

GuyKawasaki@gmail.com