Cold Storage Association Recruiting in New Zealand
Cold storage in New Zealand – The Brief “One of the key issues for our industry is the procurement of good blue collar staff”
Our Credibility – Who are we? Fleur Board – General Manager Northern Region – 31 years experience in blue collar, white collar and professional services recruitment across AU and NZ – both permanent and temporary staff as well as customised ‘unique’ projects Fiona Gates – National Sales Manager – 13 years experience in mining, manufacturing and logistics industry sectors as well as major client workforce solutions across AU and NZ
Our Credibility – AWF Madison Group
Quality Staffing into Financial Perspective What percentage of your total costs comprise employee benefits expense? 35%-45% (financial statements from one of your big members here suggests 40%) What happens when the employee costs go up at a greater rate than revenue? Misery zone What happens when employee productivity increases? Cost per unit handled decreases = more revenue capacity or fewer people/people costs = greater profitability
Back to the Brief “One of the key issues for our industry is the procurement of good blue collar staff” There aren’t any silver bullets….but before we look at the options….you have to ask yourself what is good….and why would good want to come and work for me instead of someone ese
It’s no wonder good people are hard to find Unemployment Rates Year NZ Unemployment Rate 1987 (pre recession) 4.2% 1990 10.6% 1998 7.7% 2007 (pre GFC) 3.7% 2012 6.9% 2018 4.4% Source: Statistics New Zealand
People not currently in work Source: Statistics New Zealand
Employment Landscape – Compelling influences Minimum wage rates will rise – Expected to be $20.00 by 2020 and parity will see increases across the board Parity between the sexes continues to be a focus area: Shift already noted in warehousing $2.28 in Q1 2017 to $1.63 in Q1 2018 Employer confidence has softened, however most industries are still projecting growth Unprecedented union activity under the social justice banner Legislation is being reviewed adding more costs to employers The rise of the “GIG” economy Source: Statistics New Zealand
Managing Staff is complex… Attract Develop Retain
What’s important to your staff? Of 632 Active working field employees surveyed in May this year… This is what they told us: VERY IMPORTANT SOMEWHAT IMPORTANT NOT VERY IMPORTANT NOT AT ALL IMPORTANT Rank EXTREMELY IMPORTANT Consistency or availability of work 51.04% 43.07% 4.55% 0.76% 4.43 Feel supported, respected & valued 51.42% 41.94% 4.74% 1.33% 4.42 Opportunity to gain skills or training 42.69% 40.99% 12.14% 3.04% 4.21 Opportunity for a permanent role 46.87% 37.00% 9.11% Able to get the preferred type of work / role 35.86% 47.06% 14.42% 1.90% 4.15 Rate of pay 36.24% 45.16% 14.99% 2.85% 4.13 Convenience and location of the work 33.59% 43.26% 17.46% 4.04 The companies I will get to work in 31.50% 44.78% 19.35% 2.47% 4.02 Location of agency /Office 25.62% 40.23% 20.11% 10.06% 3.73 Source: AWF candidate survey May 2018
Retain - What Can you do? Really Challenge your EVP… Some examples that we know of: Companies offering Private Health care Extend that to partners after tenure Life insurance Structured pay increases at time “milestones”, based on tenure Above Market pay rates Family involvement – Picnic days, reward vouchers, holiday prizes…
Attracting – Local How do we reach them? 9th August – 1693 Warehousing & Logistics Jobs on Trademe Your web site career page Referrals/recommendations Recruitment is a Marketing exercise! Your Careers Page needs to reflect what it means to work for your organisation, why does a person want to hit the apply button? Your ads need to express the “what's in it for me” The offering needs to be real….. Brand alignment can be powerful when partnering with an agency – one message to market.
Develop In our recent AWF survey, the opportunity to gain skills & training was the 3rd Most Important job consideration for them when choosing and staying with an employer: Opportunity to gain skills or training 42.69% 40.99% 12.14% 3.04% Cold storage development opportunities: - First Aid certification - Health & Safety training / qualifications - Industry Certifications - Computer literacy training - Materials handling certification progression - Regular performance reviews - Career mapping - Skills development, resulting in clearly defined career path
What does great staff look like?… It’s up to us… they can be anyone!
Thank you Fleur Board - General Manager Fleur.Board@awf.co.nz 0275 773 068 Fiona Gates - National Sales Manager Fiona.gates@awf.co.nz 0275 173 451 Kiley O’Meara – Business Manager Hamilton Kiley.O'Meara@awf.co.nz 027 577 3343 Simon Curtin – Business Manager Tauranga Simon.Curtin@awf.co.nz 021 802 043