The Three Appeals: How to reach your audience

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Presentation transcript:

The Three Appeals: How to reach your audience Language and Composition

Ethos – The Ethical Appeal based on the character of the speaker relies on reputation of the author convinces the reader of the author’s credibility or expertise concerning a particular topic creates an image uses doctors, athletes, actors, scientists, or professors to convince the audience http://www.youtube.com/watch?v=a9WB_PXjTBo

Pathos – The Emotional Appeal Pathos – based on emotion (joy, pity, fear, anger, insecurity) uses sensory detail to elicit a response *common in advertisements http://www.youtube.com/watch?v=R0RCAi1ZGck

Logos – The Logical Appeal based on reason assumes certain truths uses definition uses analogies uses comparisons uses cause and effect (consequences) * Scholarly documents are logos-driven http://www.youtube.com/watch?v=web8jQUJNBs&feature=related

Okay, now it’s your turn… Which appeal? http://www.youtube.com/watch?v=QOM4AMV050A Which appeal? http://www.youtube.com/watch?v=B3aqajRVi3U Which appeal? http://www.youtube.com/watch?v=sDf751c1yiA