The effect of dating apps on people’s dating behaviors

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Presentation transcript:

The effect of dating apps on people’s dating behaviors Anna Bryszkowska

New era of Internet brings new social solutions, such as online dating New era of Internet brings new social solutions, such as online dating. We can find plenty of dating websites on Internet, although they are slowly being pushed out by numerous dating applications such as Tinder, Grindr or Happn. Because of their popularity, they seem bust dating scene exponentially and make everything faster and easier. They differ from each other but their main purpose is to link you with the people around wherever you are right now. After creating your profile, user is ready to find his match. Within one minute one user is able to check dozen of profiles and say yes or no to them. If you already joined the dating app, your motivation is obvious, you want to find a date, you can also clarify what are you looking for on your profile. That saves a lot of time comparing to traditional dating, like meeting someone at the bar. Some apps are designed for special groups of people. Grindr for example is a dating app for gay people. It solves homosexual people problem of figuring out one’s crush sexual orientation. The other factor busting dating scene is that using apps is so easy and accessible. Our smartphones are like our hand extension and we can check our dating app, which is linked to GPS, wherever and whenever we want. What are the consequences of popularity of dating apps on people’s dating behaviors? Introduction

The study is focused on the influence of using dating apps on users dating behaviors Research Idea

Hyp. No.1: Users of dating apps will go for dates more often Hyp. No.2: Users of dating apps will more likely have one night stands Hyp. No.3: Users of dating apps will put less effort in maintain contact with his/ her date, knowing that there is lots of more potential partners available on the app Hyp. No.4: Users of dating apps will spent a lot of time carving their profiles to increase their dating chances Research Hypothesis

Research Design Casual Design Measurement of impact of using dating apps on dating norms Research Design

Survey Research Method

Measurements Dates frequency Number of one night stands within 6 month period Number of dates with the same Tinder date Tendency of expression of one’s expectation on the first date Tendency to lie on the profile Time spent on creating the profile Measurements

Theoretical Framework Framing Since the first move on date is happening online, the successful match depends on user’s profile. Users will carefully frame his/her image to attract potential partner. Theoretical Framework

Thank you