Using the international network to recruit local members BPW added value

A BPW CLUB IS INTERNATIONAL AND A BPW CLUB IS LOCAL

Our strategies to recruit… Networking and personal contacts Thematic campaigns e.g. Equal Pay Day Workshops and events Media and social media presence

Arguments for recruitment? BPW activities BPW core issues and lobbying Personal career development Learning by doing Friendship

Still… it does not quite work Turnover Limited outreach and visibility in the community Lots of time spent and efforts for little return Limited finances Limited members’ time

Can we make it easier on ourselves ? Who do we want to recruit? Why should they join an international NGO? To do what together? What are your local club characteristics? What are your locality/region characteristics? How to use the local context to be more easily visible? How to demonstrate the added value of an international network?

Analysing your local context

What is YOUR club’s specific socio-economic context ? Which industries and services structure your local economy? – positive or negative aspects What are your geographical constraints and opportunities? What about population: age structure, education, etc? What about mobility: which kind, what impact? What intellectual context: universities, research centres, art, etc? Legal and political context?

What of its international aspects? What is the reputation of your locality at international level? What aspects can be seen as positive by people from other countries? What aspects can be seen as negative by people from other countries? Is the population moving in or out? International or European structures within reach?

What are your local resources? Local and regional multiannual strategies Town twinnings Local traditions and events Yearly events and conferences calendar Network of NGOs Local information platform Citizen input processes and structures Dedicated structures for gender issues

Analysing your club’s resources

What are your internal resources? Professions existing in your club Nationalities Linguistic skills Specific competences Questions or ideas from members Common vision Projects Staff Partnerships

What is missing from your club? Professions Languages Ambiance Staff Financial support Safe place for meeting Partnerships Integration in civil society landscape

What are your club objectives? Do they relate to external socio-economic context How do they build on external resources How are they related to the objectives of another/other BPW clubs Do they tie in with European/International campaigns Are they decided taking into consideration members’ know-how, networks, availability

How is your club part of the international BPW network? Participation in national, European, international event as a club project BPW Hanse Net, BPW Danube Net, Organising common events BPW community on BPW International website Other structured online communications Organising club events as international events Invitation in local and national event of BPW members from other countries as a matter of principle Networking through linguistic networks Doing business together Presenting European projects together

A BPW club in its local landscape…

How does your club fit in the local landscape?

PESTEL Analysis of general context

Brainstorming session tool

Where do we want to be? Resources Club External context

Fingerprinting your club SOCIO ECO CONTEXT EXTERNAL RESOURCES INTERNAL RESOURCES BPW Network Industries Services +/- CCI, TU, employers org, sectorial org. Members’ professions contacts BPW Danube Net Geography, population, mobility Transport network Tourism org, international structures Members’ nationalities Linguistic skills Direct connections to other clubs Intellectual technological context Institutions prospective Local history, NGOs Partnerships Clubs in cities with same specialities Calendars, strategies City/region eco strategy Yearly events calendar Town twinning Related projects, participation International, European events Gender and legal context Gender Stats & strategy EIGE EWL Campaigns BPW network, tools UN contacts

Should your club fit in the local landscape?

Possible paradox Using existing resources Changing the world

Multilateral aspects Change Allies Resources Members

What does your club bring to the local landscape?

From analysis to recruitment

Recruiting women we DO NOT know personally

Personality visibility network Professional input interactions

Contacting women with professions of interest to your club Are these professions relevant to local socio-economic context Finding new allies Supporting a club’s project Are they impacted by BPW campaigns

Contacting women with professions of interest to your club What are the specificities of that profession regarding Parity/gender pay gap Social recognition Decision making Collective work Which BPW project/activity is relevant to them Is an international network important to such a profession

Contacting women with professions of interest to your club From YOUR point of view Individual opportunities Club opportunities Networking strategy From THEIR point of view Specific events in professional/personal life Specific business milestones Sectoral networking habits and places

And WHO do you want to recruit? Personal characteristics Constructive Curious Clever Cooperative Interactions with groups Interest for BPW themes International outlook

Professionalising recruitment

Recruitment tools Agenda and projects Knowledge of BPW network and activities Online presence Local visibility Built-in flexibility for action Welcome team Mutual support between members Training

Recruiting is an international activity How and where to find foreigners in your city? Can your club provide a good welcome to migrant women? What can your members say about the added value of being member of an international network? What skills and know-how can only be developed in an international context?

European actions to achieve sustainable recruitment? We need critical mass for action, transferability of local tools and experiences Online repository – BPW community group European cooperation for recruitment support Webinars OnlineTeam to share experience and needs Recruitment mentors Coordination of social media presence Thematic European Workshops – many! Well structured BPW twinnings

How to achieve sustainable recruitment?