Motivate Consideration – Shopping Tools Module Directly conquest luxury competitors’ shoppers & owners Entice competitive shoppers with Lexus’ key advantages Show owners why they should consider the latest model – what’s new Capture task-focused shoppers through integration within the KBB.com content flow Add credibility with KBB content style KBB produced Shopping Tools Module: Direct or General Compare template options Mocks are concept only. Actual design and layout of product is subject to change upon production.

Relevant and Useful Model Discovery – Owners Conquest Personalized recommendations to help luxury owners discover Lexus models Relevant Personalize based on what other luxury owners are considering Intelligent Top 6 New Lexus models selected using KBB.com insights Impactful Large 300x600 real estate to break out of the ad clutter and drive performance Useful Functions as a site tool to help undecided luxury owners discover new unknown models Luxury Owners Path & Pricing Pages Option to click to KBB.com New Model Pages or externally to Lexus.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

Shop & Showcase – Integrated Brand Channel Immerse shoppers and move them from awareness to consideration Captivate shoppers with a fully immersive, branded Lexus experience Reinforce brand image with customizable assets Capture consideration by educating shoppers about new models, special features, and competitive advantages Drive shoppers further down the shopping funnel Combine KBB.com’s trusted data and content with your brand’s image Mocks are concept only. Actual design and layout of product is subject to change upon production.