+ Persuasive Coaching Stimulate Employee Growth & Change Using the Science of Influence Brian F. Ahearn Learning Director CPCU, CTM, CMCT®

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Presentation transcript:

+ Persuasive Coaching Stimulate Employee Growth & Change Using the Science of Influence Brian F. Ahearn Learning Director CPCU, CTM, CMCT®

YES Professional Success Personal Happiness Critical

Persuade

Ongoing process of improving performance and results through timely feedback Coaching

Principles of Persuasion® Psychology

Reciprocity

Gifts Remember

50% Tripled! Research

Leverage “No” Application

Liking

Friends Remember

2x Research

Like others Application

Authority

Experts Remember

Research

Sources & Credentials Application

Consensus

Crowds Remember

75% 38% 10% Consensus

Similar others Application

Consistency

Word & deed Remember

30% 10% Research

Stop telling Start asking Application

Scarcity

Rare Remember

150% Research

Highlight loss Application

YES Professional Success Personal Happiness Conclusion

+ Persuasive Coaching Stimulate Employee Growth & Change Using the Science of Influence Brian F. Ahearn Learning Director CPCU, CTM, CMCT®

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