Slide Deck 3: Media

What is MEDIA?

Media refers to the communication of information and messages to the masses through various channels

Different types of media Media can be divided into three main categories: Paid media - Publicity or awareness that has been paid for or purchased, such as advertising (TV, print, online) or direct mail campaigns Owned media - Communications managed through internal platforms, such as your own website or social media platforms Earned media - Editorial coverage or media mentions reported by third parties, such as news organizations, external social media channels or word of mouth Media can also be classified as old media or new media

Old Media Old or traditional media includes broadcast and print sources such as TV, newspaper, radio, magazines and flyers Key characteristics: - Typically one-way communication - Delivered at a specific time - Limited geographic or jurisdictional reach - Strives to maintain journalistic integrity and standards

New Media New media is content that is easily accessible on devices through the internet, such as online sources and social media platforms Key characteristics: - Interactive - User-driven - Borderless - Functions in real-time

Where do you get your news from?

The News Media The news media play an essential role in contributing to a well-functioning democracy It is their job to inform citizens about current affairs and ensure accountability and transparency from our elected officials and governments

Fake News There are those who do not always adhere to journalistic standards and ethics In this digital age, with the emergence of citizen journalists and ‘fake news’, the existence and continued scrutiny of the free press is essential

Have you come across ‘fake news’? Do you know how to spot it?

Facts vs. Opinions In most cases, the news media provides factual coverage to inform the public without letting opinions (biases) interfere The news media also produces opinion pieces or editorials, where their editorial team, columnists or pundits will openly share their opinions and analysis (commentary)

Are these statements Opinion or Fact? The government has allowed the debt to spiral out of control The government has invested in a grant to build new playgrounds for Alberta schools The best way to support families is to increase support for childcare The graduation rate has increased two percent among Alberta students over the last two years

Why is it important to know the difference between fact and opinion Why is it important to know the difference between fact and opinion? Why is it important to read multiple sources of news?

The Roles of News Media in an Election Report on the developments of an election Provide a platform for candidates to get their message out Provide a platform for citizens to communicate their concerns and opinions Promote debate between the candidates Advertise the election process to voters Report on the election results

Alberta Newspapers Calgary Herald — www.calgaryherald.com Edmonton Journal — www.edmontonjournal.com Edmonton Sun — www.edmontonsun.com Calgary Sun — www.calgarysun.com Lethbridge Herald — www.lethbridgeherald.com Red Deer Advocate — www.reddeeradvocate.com Medicine Hat News — www.medicinehatnews.com Grande Prairie Daily Herald-Tribune — www.dailyheraldtribune.com Fort McMurray Today — www.fortmcmurraytoday.com

Debrief How do the media influence the health and strength of our democracy? Do you share news through our social media channels? How do you know if it is credible?