Integrated solutions Warranty of the respect for environmental standards High quality services High architectural identity EcoBuilding Idea / Concept Je voulais insérer ton diagramme mais il y a une erreur dans le pdf, il y a 2x Integrated solutions, si y a moyen de changer, ce serait cool Y a-t-il moyen de faire une animation genre lever de rideau sur le concept (qui est sous limage) Attention il y a lintro sous limage, ne pas oublier!!!! Titre

A huge market A huge market : 62% of Europeans are homeowners A favourable context A favourable context : Political context in France New building standards environmentally oriented such as the HQE standard (High Environmental Quality) begin to gain greater importance 78% of French people would be ready to pay more in order to have an ecological house[1] A non-well structured market The interest for eco-houses and recourse to sustainable development logics is relatively new No clear leadership is established yet. Why? : The opportunity [1][1]

The product (1/2) Customers benefit Projects point of view All in one solutions one interlocutor Overall view of todays possibility in eco-houses Near customers needs and expectations through partnerships with local architects and suppliers Products point of view Healthier and more comfortable lifestyle Benefits from energy savings Self satisfaction: participation to the environment protection

Range of product with prices The product (2/2) Environmental friend (1200 /m2): For people having a much tighter budget: Design proposals: performing wall isolation, natural ventilation, terrace location, profit from sun benefits through good sizing of windows and location, possibly solar panels, etc) Respect for HQE® standards Environmental close friend (1300 /m2): : Environmental friend + additional features Design proposals: geothermic, earth cooling/warming tubes, photovoltaic panels, and double-skin façade Drastically improve energy efficiency Over-cost will be partly overcome by taking advantage from current legislation. The installation will be nevertheless profitable on the long term view. Environmental top friend (1450 /m2): This range of product address to people wanted to go beyond current standards and having quite important budget to realize the eco-house of their dream. Regarde si tu arrives à la caser qqpart

Market analysis Real estate market : general trend new houses in 2006 = 12 billion [1] Steady growth of 5% [1][1]Source: Crédit Foncier [2] Private individuals house market Above all regional 3800 constructors [2] good in term of competition less good in term of development

Objective Become leader in the ecological housing consulting in France Core Business Construction and supervision of ecological houses Target market Young families with parents below the age of 50 Strategy (1/3)

Strategy (2/3) Development strategy Early stage 1st projects designed internally Partnership with local suppliers and construction company 1st Development Phase Regional scope: –Partnership with local architects 2nd Development Phase National scope: –Creation of franchise networks –Development of new partnerships with architects

Company structure Strategy (3/3) Peux-tu rajouter le client?

Marketing strategy Branding based on: General marketing Additionalfeatures Additional features Contract with clients High-quality and knowledge in the ecological field

Financial analysis (1/2) Assumptions Aurélien a dit quil le ferait peut- être cette après-midi, jai pas encore compléter

Expected results + conclusion Aurélien a dit quil le ferait peut- être cette après-midi, jai pas encore compléter Financial analysis (2/2)

Risk analysis (1/3) Entry barriers + Lack of experience

Competitors and positioning Risk analysis (2/3)

Risk factors Possible exit strategy Sale to a bigger company (ex: leader of the market (Geoxia)) Risk analysis (3/3)

Management team Currently on Board CEO: Aurélien Petit Sales Manager: Amine Choukir Project manager: Vincent Wurtz Marketing manager: Karin Auslender Missing members Architect Jurist Accountant

Thank you for your attention! Any questions?