Culture - organizational A common set of values, beliefs, attitudes, perceptions and accepted behaviors shared by individuals within an organization

Cultural forces behind corporate productivity and excellence COMMITTMENT -commitment makes participation a positive one. measured in terms of responsibility, self -discipline, and productive work. ethos: standards, quality, and excellence of products and services. PRODUCTIVE PARTICIPATION -refers to the sense of “being” a member of the collectivity, ‘reinforcing self esteem’ and work activities; defines loyalty not only to the job but also to the goals and ends of the company. -ethos: collective responsibility PRIDE -refers to the sense of “becoming” a member of the group, generating loyalty, trust, and confidence. If one is proud of his company, he would not do anything to destroy it. -ethos: group loyalty IDENTITY -refers to sense of “belongingness” to the group, involving the structuring of individual status and definition of individual role in the collectivity. -ethos: identity with the ideals and goals of the company.