“So, you want to be an ITSP?” Andriy Zhylenko <a.zhilenko@portaone.com> V1.2

Choosing the right tools for the job Plan the project properly So, you want to be an ITSP? Your business model Choosing the right tools for the job Plan the project properly

What is your business plan? Second Skype or Vonage? Unlikely Something better? Possible! Case study: Globe7 (www.globe7.com, a-la Skype company) More than 25 million of downloaded and installed soft-phone clients 3

Small business (hosted IP PBX, IP Centrex) Enterprise SIP trunking Who are your customers? Residential users Small business (hosted IP PBX, IP Centrex) Enterprise SIP trunking Something new: Mobile phone users Foreign DID re-allocation Resorts, hotels and new residential developments 4

Can you fight the “big guys”? Be fast Be flexible Be always on the run Real-time provisioning and charging, pre-paid balance control Converged and customer-tailored services Automation and customer self-care 5

Your platform – a basic view A softswitch Billing/provisioning Unified communications Bank and payment systems Customers Termination partners 6

Choosing the right tools Open-source platforms: a panacea? a stone soup? Building your own vs. buying – do you have to make the choice? Embrace the change (and a lot of it!) Look very carefully at TCO 7

Capacity planning What are your [estimated] traffic patterns? What is “1 million of minutes” in terms of your network? What are your [estimated] traffic patterns? 8

Capacity planning - continued Average daily volume = monthly volume / 30 Volume per hour = daily volume / 10 Average length of call – 5 minutes, average success rate – 50% 1M min -> 33,000 min/day -> 3,333 min/hour -> 12 call attempts/minute -> 30 concurrent calls 9

Planning a VoIP project – do your homework Who is the vendor? What is their core expertise and focus? How do they understand your business? What is the development roadmap? Can they support you (especially when something goes wrong)?

Planning a VoIP project Go for a test-drive – do an evaluation Learning curve: you can optimize it, but you cannot skip it entirely. Training will help you a lot. Plan properly for the testing and the pre-launch phase.

Andriy Zhylenko <a.zhilenko@portaone.com> Questions, comments? My contacts are: Andriy Zhylenko <a.zhilenko@portaone.com> 12