Mark Grant, Sora Kim, and Kelsey Bornhoft

Company Information Get Smart is a tutoring company that was started to offer affordable, easily accessible tutoring to students in a variety of subjects. It was identified that many students, especially high school age and below, did not have access to affordable tutoring, so Get Smart was started. The store front was first created, then the website was added after the business was successfully up and running.

Products: Tutoring Services for Variety of Classes online and in person Math Algebra Trigonometry Calculus Statistics Elementary Math English Proofreading Planning Essay Writing Science Chemistry Biology Physics Anatomy and Physiology Elementary Science Business Accounting Finance Economics Social Studies U.S. History World History Geography Government Foreign Languages Spanish French German ACT/ SAT Prep Math Reading Science English

Operations of Company Online Storefront The online portion of the company will include a website that allows students to get tutoring online, from any location. The tutoring can be through video chat or through an IM chat feature provided on the website. There will be different fee package subscriptions that can be purchased providing a different number of hours of tutoring at different prices. If students choose not to purchase a package, they will pay a one time fee to use for that certain day. If possible, tutors will be available 24/7 online to help students at any time. It will also be possible for students to make appointments to visit the storefront and work with a tutor in person. The storefront will provide one on one tutoring options for students in the Laramie Area Appointments can be made, but walk-in appointments may also be available The operations will run mainly during the school year, but hours will also be available in the summer The pricing will be similar to the online pricing The storefront employees can also be used for marketing around the community about the location, services offered, and also the online availability

Customer Demographics Storefront Online Students of all ages in the Laramie Area who need tutoring in a variety of subjects The primary demographic will include high school age and younger because they may not have access to tutoring like University students in the area. Because the younger generation is a target, parent with students from age 8-18 will be targeted because they will be paying for the tutoring services. Educators and counselors at the local schools will also be targeted. Other than the parents they will be the best resource to reach students. According to U.S. Census, in 2010 the population of Laramie consisted of 15.9% under the age of 18 which will represent the high school and below population. Students of all ages around the United States who need tutoring in a variety of subjects The primary demographic will include school aged individuals not in the Laramie, WY area. Much like the storefront, the true target will be the parents of children age 8-18 because they will be paying for the services. The secondary demographic will include students in the Laramie area who prefer online help or are not able to access the storefront.

Marketing Marketing Mix and Strategies Store Front Strategies The marketing strategy will include a SWOT analysis that analyzes the strengths, weaknesses, opportunities and threats for the company. It will be important to maintain customers and have repeat appointments. Product-Tutoring Place-Downtown Laramie and online Price 1 hour of help-$20 2 hours of help-$40 3 hours of help-$60 Can also provide weekly or semester prices Promotion Online ads, viral marketing, and social media Online ads, newspaper ads, billboards and flyers at local schools Contracts with local schools Store Front Strategies Relationship Marketing-Get Smart will focus on maintaining relationships with customers. If the customers trust the company, they will be more likely to choose that company every time they need tutoring. Promotional Marketing-To first get customers interested, coupons for discounts can be handed out or sent out with the local newspaper that will entice students to use Get Smart’s services. Online Strategies Advertising Revenue Model-Through the online portion of the company, it will be important advertise to a wide variety of individuals, since the online portion reaches nationwide. Placing advertisements online including on social media sites, a larger amount of customers will be directed to the website, increasing the revenue. Subscription Revenue Model-If students choose to subscribe and pay on a month to month basis, they will have more features available, such as 24/7 access and less wait times if tutors are busy.

CRM System For our company we have decided that having a CRM system will be more beneficial than an ERP system. As a smaller company seeking to expand and grow its clientele we have decided that the CRM system would be able to provide us with the most useful information. We have chosen to use the CRM system created by BatchBlue. The name of the system is BatchBook. This system will give each our tutors/employees access to information about our customers via the cloud. Because we are a smaller company developing our contacts is very important. We believe that a CRM will help with this more than a ERP system

System Details Details about BatchBook. BatchBook will organize information about our contacts. BatchBook is capable of recording transactions, communications, and location of each contact. This system will also be able to sort our contacts in various ways. By date, location, or other custom fields (one time customers, 2 or 3 time users, or regulars). This information will help us identify which tutoring services are being used most. Which age group is using or needing the most tutoring. We contacted BatchBlue to ask who used BatchBook, but according to their customer privacy policy they were unable to inform us who is currently using their software. Bluebook will work really well helping us increase our clientele.

System Use We plan on using BatchBook to help us keep track of who our clients are, and to identify specifically who our potential clients are. Once we have been in business a year or two we will have enough information to start predicting when specific teachers give tests. This will help us with marketing and advertising. We will know which week to advertise for which subject and test. It can keep track of which tutors are working with which students. This will help clients develop a personal connection to our business.

Pros and Cons Pros Cons BatchBook can learn more about our contacts via Facebook profiles. This also gives us a unique way to market to our younger aged clients. At times Facebook can also give us names of friends that we can be referred too. This system is using the cloud so it can be accessed from anywhere. We can automate our e-mail system to send thank yous, or reminders to our contacts. According to some reviews Bluebooks have great social media monitoring. However they are lacking the ability to automate the sales processes. Some third party modules are required to keep track of clients e-mails, and other functions.

Cost $20/month for a small business and unlimited users.

eCommerce Models Business Revenue Content provider-Upload tutorial videos on different subjects. This could be an extra subscription customers can choose. They will be able to choose the subjects they subscribe to. Community provider-The website will allow the company to connect tutors to students throughout the Laramie area and the United States. Revenue Advertising Revenue Model-Through the online portion of the company, it will be important advertise to a wide variety of individuals, since the online portion reaches nationwide. Placing advertisements online including on social media sites, a larger amount of customers will be directed to the website, increasing the revenue. Subscription Revenue Model-If students choose to subscribe and pay on a month to month basis, they will have more features available, such as 24/7 access and less wait times if tutors are busy

Web 2.0 Technologies Instant Messenger-ChatStack Networking-LinkedIn Used to chat with students for online tutoring, this will be available on our website through coding and will allow users to chat with tutors. Networking-LinkedIn Used to connect with tutors we want to hire Flashcard Sharing-Quizlet Find a way to create flashcards for students to access Facebook Post announcements and market company

References 52 Types of Marketing Strategies. (n.d.). Retrieved February 15, 2016, from http://cultbranding.com/ceo/52-types-of-marketing-strategies/ Haag, S., & Cummings, M. (2013). Management information systems for the information age. New York, NY: McGraw-Hill Irwin. Batchbook CRM. (2015, August 13). Retrieved February 24, 2016, from http://www.pcmag.com/article2/0,2817,2364869,00.asp#disqus_t hread Batchblue software, llc. (2016). Batchbook. Retrieved February 24, 2016, from http://batchbook.com/