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Presentation transcript:

Now I go to browse the new products by NEW TECH FASCINATES US 6in10 Nearly “I can remember being excited about going to John Lewis to browse the Villeroy & Boch tableware. Now I go to browse the new products by Bang & Olufsen.” in the UK are fascinated with new tech innovations and how tech is progressing

6in10 148 113 THIS IS MORE SO AMONG TIME INC. UK CONSUMERS Nearly in the UK are fascinated with new tech innovations and how tech is progressing

the first to buy a new tech product” …WHO ARE EARLY TECH ADOPTERS “I like to be the first to buy a new tech product” 153 129

“I am the one that family/ friends turn to for tech advice” …INFLUENTIAL “I am the one that family/ friends turn to for tech advice” 183 117

Magazine media are the top source of inspiration for tech purchases TIME INC. CURATES, INSPIRES AND REASSURES Magazine media are the top source of inspiration for tech purchases SATISFY Tech review sites are the most useful source in helping people make their final purchase decision SHOP SPARK Magazine media and tech review sites are among the Top 3 resources when researching tech SEE SEARCH SWOOP

CURATING, INSPIRING, REASSURING KEY TAKEOUTS Become more relevant in people’s lives by tapping into their emotional needs Pre-empt obstacles in the purchase journey. Put solutions in place to keep people on track to your brand Target tech buyers with the right message at the right time in their journey CURATING, INSPIRING, REASSURING