Roberto Ricossa @rricossa YOU: The Brand Roberto Ricossa @rricossa

“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, Amazon

HOW DO YOU ESTABLISH YOUR OWN BRAND?

How do others describe you? Why are you different? What are you known for? How do others describe you? Why are you different? DISCOVER

Is that brand what YOU want? How do you close the gap? DEVELOP YOUR OWN BRAND Is that brand what YOU want? How do you close the gap?

Use the right vehicles for each audience Have consistency in messages COMMUNICATE Use the right vehicles for each audience Have consistency in messages

FINE TUNE & MAINTAIN YOUR BRAND Assess your brand regularly Gather feedback FINE TUNE & MAINTAIN YOUR BRAND

DISCOVER DEVELOP COMMUNICATE MAINTAIN

CLOSING THOUGHT: CAN YOU HAVE MULTIPLE PERSONAL BRANDS?

Roberto Ricossa @rricossa YOU: The Brand Roberto Ricossa @rricossa