ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. RESEARCH CONSULTING Entrepreneurial Computer Science Yonah Alexandre Bronstein, PhD alex_bronstein@ieee.org Session 2 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Session Outline Administrative Stuff Chapter 1: Personal Experience Chapter 1: Other Fundamentals Homework Check & Refinement ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Administrative Stuff Office Hour: Location: Building 58 (Math), Room –105 (basement) Time: Sunday 2pm – 3pm (i.e. right after class) Textbooks: G. Kawasaki "The Art of the Start” (Amazon: $11 - $18) D. Packard, "The HP Way” (Amazon: $1 - $12) Suggestion? D. Senor & S. Singer: “Start-up Nation: the Story of Israel’s Economic Miracle” (Amazon: $15 – $18, Staimetzky’s?) ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Administrative Stuff Overflow students… Univ. decision: nope. “Auditing?” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

Ch.1: Personal Experience What do you think is the Meaning/Mantra in: GAIN DDS VERITAS BEZEQ? EL AL? Better Place? ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.1 M&M: GAIN? Poor Multimedia support in Relational Databases (back in early 90’s): Input (capture) Storage (efficiency) Output (usability) “Database: the Next Generation” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.1 M&M: DDS Next generation/sophisticated Document handling? Single user (desktop) Office environment (“super” copy machine) Xerox PARC full of ideas, Xerox tired of seeding other start-ups: “internal” start-up “PARC invents & Xerox profits!” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.1 M&M: VERITAS Really Reliable Storage, for those who couldn’t afford Monster RAID Arrays… “Soft Hardened Storage” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.1 M&M:BetterPlace Electric Cars + infrastructure of battery-swap stations… Shai Agassi + Palo Alto,CA + Ramat HaSharon,Israel 5 years & www.BetterPlace.com ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.1: Get Going BUILD (something) SELL IT (to someone, for $$ or just words) Gives you a Reality Check: Market Technical capability Team’s ability to work together (So you can fail, fail, fail, and then converge on something that works!) ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.1: Business Model Physics: energy flow to keep the machine running KISS: Keep It Simple Silly! Do not invent Ask (only) women for feedback To many investors, that’s the most important slide: “Tell me again, how do you make money?” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.1: M.A.T. Milestones: Prove concept Complete design spec Finish prototype Raise capital Ship testable version to customer Ship final version to customer Achieve break-even Assumptions: list them to find flaws early Tasks: day-to-day entropy management ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.1: CS Angle? CS should NOT be the top priority thinking yet (unless problem is in the CS space) Prototype / Architecture considerations: Want prototype as quickly as possible, But it will live on much longer than you ever think… Architecture should be maximally SCALABLE (in size & function) Prototype should be minimally SELLABLE as a pilot/trial Proprietary / Open Source? (“What’s your barrier to entry?” 2nd most favorite investor question) Patents? 1 fantastic programmer is better than 6 average ones ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Homework… Read Chapter 2 and APPLY Chapter 1 to “The Project”: Meaning/Mantra Team (with student Id and email address) (Extra Credit): Tag Line? Milestones? “Eat your own dog food!” (D. Cutler) ASTAV v.2: Protect People from Abuse & Fraud!SM ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.