Anthem Innovation Studio David Crean, Innovation Leader

There are many flavors of innovation with varying levels of risk, transformation, and investment What is the Purpose? How is it Measured? Accelerator To accelerate high priority innovative initiatives related to the existing business model to prove value and reduce time to market Initiatives Designed Initiatives Piloted Workshops To provide the place, people, and process that are well-suited for collaboratively ideating and shaping ideas Ideas Shaped Initiatives Approved Briefing Center To host visits for executives, key accounts, partners and other companies Number of Visits Visit Survey Score Culture To foster a culture of innovation and encourage associates to be innovative in their jobs through socialization, education and training OHI Survey Score Ideas Generated Tech R&D To identify, research and experiment with emerging and exponential technologies that could contribute to the transformation of the business Technologies Explored Use-Cases Identified Vendor Partner To explore strategic alliance opportunities with vendors that drive value for Anthem and our customers Vendors evaluated Partnerships entered Incubator To incubate and pilot new solutions independent of existing Anthem solutions or business models Initiatives Prototyped Initiatives in Market Spin Out Company To build potentially disruptive solutions that can be commercialized beyond our business Solutions Delivered Revenue Generated Venture Fund To place bets on start-up companies for eventual acquisition or financial return Investments Made Return on Investment Source: David Crean, Anthem, Inc. (2017)

An organization’s mission, funding model, priorities and risk tolerance level can all determine innovation focus Venture Fund Size = Relative Investment Size Spin Out Company Incubator Higher Risk Tech R&D Vendor Partner Accelerator Work Shops Briefing Center Lower Risk Culture Incremental Transformational Source: David Crean, Anthem, Inc. (2017)