Media Communications Richard Trombly Contact : Email : richard@trombly.com Wechat and phone: +86 13818837641 Media Communications

Introduction Why are library searches important

Introduction Why are library searches important To see what has been written on a topic that you would like to study

Introduction Why are library searches important To see what has been written on a topic that you would like to study To find books you otherwise would not have found Reading abstracts in the card catalog

Library Research Search strategies Specific to general

Library Research Search strategies Specific to general We have something definitely in mind , a specific case. We research to find the general information to understand the importance and trend of our case CONTEXT and PERSECTIVE

Library Research Search strategies General to specific We see a general subject and we find defined cases or facts that represent the overall subject in a way that is narrow enough to be manageable.

Research Primary sources

Research Primary sources Biography Eye witness Reporter Researcher's own research Documents

Research Secondary Sources

Research Secondary Sources Research that analyzes other work We will mostly do secondary research We cite primary and secondary sources

Citations You must cite all your statements in a research paper. Your opinions have no weight in a research paper except in how you cite other experts. You are appealing to their authority.

Sources There are many journals for sociology Some libraries have little resource. WWW... internet Also many scholarly papers can be found through sources like GOOGLE SCHOLAR/ google books has many books online * in China , many sites are blocked

Sources Not all sources are equal Some on internet are biased or totally false

Sources Not all sources are equal Some on internet are biased or totally false

Sources Evaluating information Bias of source Methodology Variables researched Sample size/method Results and conclusions Valid?

Introduction Analysis The next 4 chapters

Introduction Analysis is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (384–322 B.C.)

Introduction Break down Things are the sum of their parts

Exercise Interview on your smart phone ... ask several people to discuss their use of mobile media and internet. “How many hours a day are you on your smartphone or the internet and what are you using it for?” interview several people. ASK FOLLOWUP QUESTIONS based on responses to clarify or expand on their responses. Be sure to get good sound. * interview make sure to get NAME , AGE , PROFESSION of interviewee

Exercise 2. assignment use the criteria we learned to analyze and critique a news article or press release that uses research – and evaluate the quality of the research.